This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, that is, recurring messages to multiple recipients.

Why use Newsletter instead of an Email Service

A newsletter is a periodic communication tool sent by email to a specific group of subscribers. It generally aims to inform, share news, updates, or relevant content on a specific topic and maintain a relationship with a targeted audience.

They can contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to spark engagement and maintain subscribers' interest.

Infomaniak Newsletter allows you to schedule and send newsletters to a list of email recipients who are expecting your messages; you thus distribute email marketing campaigns effectively and personally and maintain regular and relevant communication with your customers and subscribers.

The features include the creation of templates, management of the subscriber list, performance analysis and all of this is not directly feasible with a traditional Mail Service. Moreover, the tool has its own interface, autonomous within your browser, completely separate from Mail Infomaniak and does not require a mail application. This means that if you already have contacts to whom you wish to write with their consent, you will need to import them into the tool first.

Prerequisites

• Have a domain name on which you will activate the Newsletter:
  • Access to its DNS zone if the domain name is not with Infomaniak.
  • Create a new domain name if necessary.
• Have credits for Newsletter to allow sending (1 credit = 1 newsletter sent to 1 subscriber).

Activate the Newsletter tool

To activate the Newsletter tool for the first time:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click on START FOR FREE to subscribe to the Newsletter offer.
3. Enter the domain name that will be used (and that must belong to you - read the prerequisites above).
4. Click on the blue button to Approve.
5. Start using the tool - or refer to this other guide in case of any issues or if additional configuration is requested on the screen.

Access the Newsletter tool

To access the Newsletter once activated:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.

Going further with the tool

• Import contacts
• Create and send a newsletter
• Newsletter credits
• Newsletter sign-up form
• Double opt-in to avoid being marked as a spammer
• Resend a newsletter to specific types of subscribers
• The variables to customize your content
• Use the Newsletter API

See all Newsletter FAQs; click here to share feedback or a suggestion about an Infomaniak product.

This guide explains how to transfer an Infomaniak product from one Organization to another.

Preamble

• You can move almost all products subscribed with Infomaniak to a different Infomaniak Manager interface than the one on which the product is currently located; this is therefore an internal transfer.
• If your user has access to several Organizations it is even easier to send to one of them the product of your choice.
• This operation does not cause any interruption.
• The users currently having access to the selected products will not be transferred (and therefore may no longer have access to the products).
• The invoices for the selected products will not be transferred.
• kSuite cannot be transferred.

Generate a transfer link

Prerequisites

• Be Administrator or Legal Representative‍ within the Organization.

To transfer a product:

1. Click here to access product transfer management on the Manager Infomaniak (need help?).
2. Click on the Transfer products button:
   
3. Check the product(s) to be moved.
4. Read and accept the general terms.
5. Click on the Transfer button.

The transfer has started. Now, you have a choice:

1. Copy the transfer link.
2. Send it to the email address of your choice.
3. Complete the transfer by selecting one of the Organizations to which your user is attached, and the selected product will be transferred there:
   

Alternative method

In the case of a one-time transfer, you can also go directly to the dashboard of the product in question and click on Manage (example in the image below). However, since this menu is not always present, it is better to prioritize the first method above, which also allows for batch transfer:

Refer to this other guide regarding Jelastic Cloud.

Receive the product

Once a transfer has started:

1. Click here to access the Organization that must receive the product(s) (the user must have administrative rights).
2. Run the link obtained in the first step above.
3. If necessary, select the destination Organization using the drop-down menu.
4. Read and accept the General Terms.
5. Click on the button Receive the product (if the button is not clickable, make sure you have selected the Organization).

Find an ongoing transfer at any time from the bottom icon on the left sidebar of the Manager Infomaniak:

This guide concerns the use of the Newsletter tool offered by Infomaniak and details the various possibilities for creating and writing targeted mailings to subscribers listed in the contact lists within the tool.

Create and send a newsletter

To access your Newsletter:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.

Your newsletters are managed from the left sidebar menu titled "Campaigns" which allows you to view your previous sends and create new ones.

Set up the dispatch

To start writing your Newsletter:

1. Click on Create a newsletter:
   

2. Fill in the required information (and for points a & b, insert if necessary variables (custom fields) corresponding to the information available for each subscriber):

   1. Title of the Newsletter (visible to the recipient and in the list of your sent emails)
   2. preview subject
   3. Sender's name (visible to the recipient)
   4. email address of the sender (from those existing in the Mail Service if available, otherwise free choice but the email address must exist and be valid - read the prerequisites)
   5. language (for the language used in ancillary sends such as the unsubscription)
   6. tracking section tracking
   7. section UT

   

3. Click on Approve to proceed to the next step (your newsletter is now saved as a draft).

Choose the theme

1. Select the design for your Newsletter from pre-established templates or from your saved templates, which can be edited below.

Write and edit the content

To continue writing your Newsletter:

1. Using the elements on the right, complete the body of your letter on the left by dragging the elements needed to present your content.
2. Edit the text by hovering over the inserted blocks.
3. If necessary, insert variables (custom fields) corresponding to the information available for each subscriber:
   
   
    
4. Save a copy using the floppy disk icon in the top right to access your template later.

Choosing recipients

To select your subscribers:

1. Select your subscriber lists or switch to the advanced tab to segment the send.
2. Choose to use all subscribers or select/exclude certain groups of your subscribers.
3. Continue at the bottom of the page to proceed to the final step:

Preview and test the sending

The final step allows you to preview the layout of your Newsletter in desktop and mobile formats, and send a test to the email address of your choice - refer to this other guide - and modify any information at the last minute.

When you are ready, click on the blue button at the bottom right to proceed to the final step.

Trigger an immediate or delayed send

The final step allows you to choose when to send your Newsletter. The sending can be scheduled for the desired time, or triggered immediately.

This will then take place over several hours depending on the overall volume of Newsletters being sent, the number of your recipients, and the hourly quota allowed for your account. You will be informed of the progress of your send.

This guide concerns the Newsletter Infomaniak and provides some use cases around user subscriptions.

Sign up and resubscribe, different data…

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The interface of the Newsletter appears.

It is possible to subscribe multiple times in a row to the same Newsletter:

1. Example of user re-subscription after unsubscription:
   
2. The subscription date displayed on the subscriber management page will always correspond to the first subscription (even if there are multiple subscriptions and even if the user has not unsubscribed in the meantime):
   
3. If the user re-subscribes without having unsubscribed but provides different information upon re-subscription (e.g., a different name), then this new information will be applied

Unsubscription, deletion and forget

The manager of the Newsletter can perform 3 actions on a subscriber's record:

1. Unsubscribe the subscriber manually

In this case the subscriber

• changes to unsubscribed status
• will no longer receive the Newsletter
• remains visible in the lists (by activating the Unsubscribed filter)
• can be modified via a re-import, single or otherwise, but its subscribed or unsubscribed status will remain the same
• and it is possible to re-subscribe him manually from his subscriber profile:
  

No email is sent to the user during these operations.

2. Delete the subscriber

In this case, the subscriber (subscribed or unsubscribed)

• is deleted from the lists and no search filter (or a recycling bin system) allows to retrieve a deleted user
• can be modified via a re-import, single or otherwise, but its subscribed or unsubscribed status will remain the same:
  
• all information related to his activity since his first subscription is retrieved and displayed

No email is sent to the user during these operations.

3. Forget the subscriber

In this case, the result and possibilities are exactly the same as for deletion (point 2 above), except that after 30 days all information related to his activity is irrecoverable.

No email is sent to the user during these operations.

This guide details the reasons why sending a Newsletter via Infomaniak may be blocked, as well as best practices to prevent these blockages in the future.

Common causes of Newsletter blocking

The sending of a Newsletter can be interrupted in the following cases:

• an excessive number of recipient email addresses are invalid or non-existent, resulting in a high bounce rate.
• a high rate of spam complaints from recipients.

As an email host and newsletter sending service provider, Infomaniak is required to implement strict mechanisms to combat spam.

Indeed, if Infomaniak's IP addresses or domains are listed on blacklists, this would compromise the deliverability of all emails sent by its clients, including those that are compliant, and would harm the service's overall reputation.

Preventing blockages when sending a Newsletter

To do this:

• Use only contact lists obtained with explicit consent.
• Prioritize building your lists using double opt-in forms, ensuring active validation of subscribers.
• Clean your contact lists regularly—at least once a year—using specialized services such as NeverBounce, Bounceless, Verifalia or QuickEmailVerification, to remove invalid or inactive addresses.
• Ensure that your emails clearly display your brand or your company's name, thereby building trust with recipients and ensuring transparency in your communications.
• Avoid importing lists from other hosts without first performing a thorough cleanup of these contacts.
• Check your campaign targeting carefully to ensure that only relevant and consenting subscribers receive the Newsletter.

What to do in case of a sending block?

In case of a blockage, contact Infomaniak support quickly to diagnose the cause and get assistance to complete the blocked send.

This guide concerns the configuration of the Infomaniak product Newsletter in the case where the domain name used for sending your emails is not managed by Infomaniak.

Preamble

• For automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) with Infomaniak.
• For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed by Infomaniak.
   

Specific DNS Configuration

To use the Newsletter tool with a domain not managed by Infomaniak, you will need to add specific entries to your DNS zone provided in your Manager:

Refer to this other guide to add the DNS entries mentioning ._domainkey ensuring to first choose a DKIM type, then the CNAME subtype when adding the DKIM.

In case of domain transfer out

If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within the next 30 days if no consequent DNS modification is made.

This guide explains how the credit system for the Newsletter works.

Credits for sending newsletters

In general, 1 credit = 1 newsletter sent to 1 subscriber.

There are two types of credits:

1. the credits offered with each of your Infomaniak products (not carried over to the following months if not used)
2. the purchased credits (unlimited lifespan)

1. Getting free credits

Regarding the operation of credits, it is important to note that free credits only begin to be used when the total account balance matches the number of free credits.

In other words, as long as your balance is higher than the free credits, your purchased credits will be used first. Once you reach the threshold of free credits, these will then be debited.

Here is an example of how free credits work:

A client benefits from 3000 free monthly credits. These free credits are automatically renewed at the end of the month, provided that the credit balance is less than 3000. For example, if the client has 1500 credits at the end of the month, an additional 1500 credits will be added to bring the balance back to 3000 credits at the beginning of the month.

However, if he has more than 3000 credits (for example 10000 credits following the purchase of a credit pack), no additional free credits will be added as long as your balance remains above 3000 credits.

2. View and purchase credits

To access the page for free and paid credits:

1. Click here to access the management of your product on the Manager Infomaniak (need help?).
2. Click directly on the domain name assigned to the relevant product.
3. Click on Credits in the left sidebar.
4. You can go to the credit purchase page and get more details by clicking the blue Get Credits button:
   
5. You can purchase Newsletter credits by clicking the Order credits button, or:
   1. click Details to view the credits earned from the rest of your products
   2. click the blue button to see the credits that the rest of your products generate
      

This guide explains how to disable or re-enable tracking in your next Infomaniak Newsletter.

Preamble

• A tracker is a small element (a 1-pixel image or a special link) inserted into the Newsletter.
• When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
  • Not all email software/clients automatically load images, and some users choose to disable them; this means that someone who has read the email may be counted as never having opened it.
• The links in the Newsletter are converted into redirect links via the tracking server, thus recording the clicks.
  • Some email tools, like Outlook, automatically explore the links contained in the email, thus recording an opening even if the user never viewed it.
• Trackers are used to collect various useful data for marketers, such as:
  • Open rate to know how many people opened the Newsletter
  • Open time to determine when the newsletter is opened
  • Geographical location based on the recipient's IP address
  • Device and software type to know the device (computer, smartphone, tablet) and the software (browser, email client) used to read the Newsletter
  • Click rate to measure how many people click on the links in the Newsletter
  • Conversions to track if recipients perform specific actions after opening the Newsletter (purchases, sign-ups, etc.)

Disable statistics

To access your Newsletter:

1. Click here to access your product management on the Infomaniak Manager (need help?).
2. Click if necessary on the domain name concerned in the table that appears.
3. The interface of the Newsletter appears.

By disabling statistics, the links you insert within the body of your Newsletter will no longer be transformed and you will not receive statistical feedback on how your recipients use your Newsletter.

To do this, when creating your new Newsletter at the very first step, turn the parameter to OFF using the toggle switch:

Refer to this other guide regarding the second option below.

This guide explains how to create a subscription form for the Infomaniak Newsletter tool, how to integrate it on a web page and how to manage subscriber sends and unsubscribes.

Introduction

• The management page lists the already created forms and indicates the number of views and conversions of these.
• A conversion is a completed form, without necessarily the person having confirmed, for example, their email address.

Create a sign-up form

Prerequisites

• Have created at least one group.

A registration form allows visitors to a website to subscribe to a newsletter and to enrich one or more contact lists / groups (see prerequisites above). To access form management:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the Newsletter domain name.
3. Click on Forms in the left sidebar.
4. Click on the blue button Create a form:
   
5. Name your form.

You are then in the customization space for your form.

A. Customize the content and generate HTML / JavaScript code

1. The left side previews your form.
2. Specify which of your groups will contain the future subscribers of this form.
   • This notably allows you to have a form in one place corresponding to the completion of a specific contact list, and another form elsewhere corresponding to another list, in order to subsequently send a more personalized Newsletter.
3. The Theme menu allows you to choose the most suitable color palette for your form so that it integrates as well as possible with the rest of the content next to which your form will be inserted.
4. All elements of the form can be customized, including the text of the button that visitors will need to click to subscribe and the confirmation text that will be displayed after this click (integration with javascript code only).
5. The boxes at the bottom under Options allow you to
   1. display the title above the fields instead of displaying them inside
   2. receive an email (as the newsletter manager) when someone uses the form to sign up
6. Click on the blue button at the bottom of the page to save your changes as you go.
7. Click on the blue button at the top of the page to display the javascript and HTML code to integrate on your pages (read this guide on this subject) if you are finished or continue to customize your form before copying the code.

B. Manage the information collected from the subscriber (configure the fields)

1. The Fields tab lists any fields already configured and allows you to configure new ones (button ‍ Create at the top of the tab):
   1. These fields can be textual, of type “date” or force the insertion of numbers only.
   2. The “Required” column allows you to activate the required status of the field, which forces the registrant to complete the required information, otherwise the registration will not be allowed.
   3. The information collected by these various fields will be stored on the subscriber's record and can be used as a variable in your Newsletter and inserted into the body of the Newsletter when writing it.
   4. Click the blue button at the bottom of the page to save your changes as you go.

C. Continuing the subscription configuration

The following tabs allow you to manage the rest of the subscriber's journey.

Indeed, a visitor's subscription through the form works on the principle of double opt-in: a first message is sent to the address of the person who has subscribed, who must manually and voluntarily validate their subscription by clicking on a unique link contained in the received e-mail.

Only then will the person be definitively registered in your database as a subscriber, until they potentially unsubscribe.

You can therefore, through the remaining 3 tabs:

1. customize the page or text that should be displayed during the first phase of registration (which informs the user that an email has been sent to them)
2. customize the email sent to the user who wishes to subscribe (content, sender, subject, etc.)
3. customize the page or text that should be displayed when the user confirms their subscription by clicking on the link contained in the body of the email

This guide concerns the links present in the Newsletter Infomaniak that you have written.

Invalid links?

To access your Newsletter:

1. Click here to access the management of your product on the Manager Infomaniak (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The interface of the Newsletter appears.

If you perform a test send of your Newsletter (in the final steps before the final send)…

… then it is normal that the links present in your sent message during the test (upper part: "READ THIS EMAIL IN MY BROWSER" = link to view the message in a browser and lower part: "UNSUBSCRIBE" = link to allow the user to unsubscribe) do not work.