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This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, meaning recurring messages to multiple recipients.
Why Use Newsletter Instead of Email Service
A newsletter is a periodic communication tool sent by email to a specific group of subscribers. It generally aims to inform, share news, updates, or relevant content on a specific topic, and maintain a relationship with a targeted audience.
They may contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to engage subscribers and maintain their interest.
Infomaniak Newsletter allows you to schedule and send newsletters to a list of email recipients who are awaiting your deliveries; thus, you effectively distribute marketing email campaigns in a personalized manner and maintain regular and relevant communication with your customers and subscribers.
Features include template creation, subscriber list management, performance analysis, and all this is not directly feasible with a traditional Email Service. In fact, the tool has its own interface, independent within your browser, completely separate from Infomaniak Mail, and does not require a messaging application. This means that if you already have contacts you want to write to with their consent, you will need to import them into the tool beforehand.
Prerequisites
- own a domain name on which you will activate the Newsletter
- access to its DNS zone if the domain name is not with Infomaniak
- create a domain name if necessary
- have Newsletter credits to enable sending (1 credit = 1 send)
You must have explicit consent from your recipients via the double opt-in model. Sending spam and using purchased/rented address lists are prohibited. Owners of the domain name used to send newsletters are legally responsible, and violation of the terms and conditions may result in account suspension.
Activate the Newsletter Tool
To activate the Newsletter tool for the first time:
- log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- click on Newsletter in the center of the page (universe Events & Marketing)
- click on the blue button to subscribe to the Newsletter offer
- enter the domain name that will be used (and which must belong to you - read the prerequisites above)
- click on the blue button to Approve
- start using the tool - or read this guide if you encounter any issues or if additional configuration is required on the screen
Access the Newsletter Tool
To access the Newsletter once activated:
- log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- click on the icon in the top right corner of the interface (or navigate through the left side menu, for example)
- choose Newsletter (universe Events & Marketing)
- click if necessary on the name of the object concerned in the displayed table
Further with the Tool
- Import Contacts
- Create and Send a Newsletter
- Newsletter Credits
- Newsletter Subscription Form
- Double Opt-in to Avoid Being Reported as a Spammer
- Resend a Newsletter to Specific Subscriber Types
- Variables to personalize your content
- Use Newsletter API
This guide explains how to transfer an Infomaniak product from one organization to another.
This allows you to move any product subscribed to Infomaniak to a different Infomaniak Manager interface than the current one where the product resides. Therefore, it is an internal transfer.
Moreover, if your user has access to multiple organizations, it is very easy to send the product of your choice to one of these organizations.
This operation does not cause any interruption. Users currently having access to the selected products will not be transferred and will lose access to the products. Invoices for the selected products will not be transferred.
Prerequisites
- You must have a user account with the role Administrator or Legal Representative within the organization
Generate a transfer link
To transfer a product:
- Login to Manager Infomaniak (manager.infomaniak.com) from a web browser like Brave or Firefox on the organization that contains the product(s) to transfer
- Open this page in the Manager (or click on Product Transfer in the left sidebar)
- Click on the Transfer Products button
- Check the product(s) to move
- Read and accept the Terms and Conditions
- Click on the Transfer button
The transfer has begun. Now you can choose:
- Copy the transfer link
- Send the link to the email address of your choice
- Complete the transfer by selecting one of the organizations your user is linked to, and the selected product will be transferred there
Alternative method
In the case of individual transfers, you can also go directly to the dashboard of the respective product and click on Manage (as shown in the image below), although this menu is not available everywhere (e.g., in Newsletters). Therefore, it is advisable to prioritize the first method described above, which also allows batch transfer.
For Jelastic Cloud, refer to this guide (click here).
Receive the product
Once the transfer has started:
- Login to Manager Infomaniak (manager.infomaniak.com) from a web browser like Brave or Firefox on the organization that needs to receive the product(s) (user must have administrative rights)
- Execute the link obtained in the first step mentioned above
- If necessary, select the destination organization from the dropdown menu
- Read and accept the Terms and Conditions
- Click on the Receive products button (if the button is not clickable, ensure the correct organization is selected)
If needed, you can create a new organization to receive products.
You can find any ongoing transfer at any time in the left sidebar menu of Manager Infomaniak:
This guide concerns the Infomaniak Newsletter and provides some use cases around user subscriptions.
Subscription and resubscription, different data...
It is possible to subscribe multiple times to the same Newsletter:
- User resubscription after unsubscribing:
- The subscription date displayed on the subscriber management page will always correspond to the first subscription (even if there are multiple subscriptions and even if the user has not unsubscribed in the meantime):
- If the user resubscribes without unsubscribing but provides different information at the time of subscription (e.g., different name), these new pieces of information will be applied.
Unsubscription, deletion, and forgetting
The Newsletter manager can perform 3 actions on a subscriber's record:
1. Manually unsubscribe the subscriber
In this case, the subscriber:
- is marked as unsubscribed
- will no longer receive the Newsletter
- remains visible in lists (by activating the Unsubscribed filter)
- can be modified via a re-import, whether unique or other, but their subscribed or unsubscribed status will remain unchanged
- can be manually resubscribed from their subscriber record:
No email is sent to the user during these operations.
2. Delete the subscriber
In this case, the subscriber (whether subscribed or unsubscribed):
- is removed from lists, and no search filter (or trash system) allows retrieval of a deleted user
- can be modified via a re-import, whether unique or other, but their subscribed or unsubscribed status will remain unchanged:
- all information related to their activity since their initial subscription is retrieved and displayed
No email is sent to the user during these operations.
3. Forget the subscriber
In this case, the outcome and possibilities are exactly the same as deletion (point 2 above) except that beyond 30 days, all information related to their activity becomes irretrievable.
No email is sent to the user during these operations.
This guide explains why sending an Infomaniak Newsletter might be blocked and how to proceed with sending it.
Why block the sending of a newsletter?
As a Mail host and provider of a newsletter service, Infomaniak must take all necessary measures to prevent abuse of spam.
Please be aware of the following measures:
- The sending of a newsletter may be blocked if too many recipient email addresses are invalid
- The sending of a newsletter may be blocked if the SPAM rate is too high
- After a blockage, it is necessary to contact Infomaniak support to be able to complete the blocked sending
How to avoid being blocked?
- Use only contact lists that you have built yourself
- Build your contact lists with double opt-in forms
- Remove contacts you haven't emailed in over 6 months; less-used contact lists are more likely to contain outdated email addresses‍
- If needed, automatically clean your subscriber lists with services like NeverBounce, Bounceless, or QuickEmailVerification
Completing the sending of a blocked newsletter
After contacting support to unblock the sending:
- Log in to Manager Infomaniak (manager.infomaniak.com) from a web browser like Brave or Firefox
- Click on the ‍ icon in the top right of the interface (or navigate via the left sidebar menu)
- Choose Newsletter (Events & Marketing universe)
- If necessary, click on the name of the relevant domain in the displayed table
- Click on Campaigns in the left sidebar menu
- Click on the newsletter whose sending was blocked
- Go to the last step Validation & Sending
- Click on Send Newsletter; the newsletter will be sent only to contacts who have not yet received it
This guide concerns the configuration of the Infomaniak Newsletter product in case the domain name used for sending your emails is not managed by Infomaniak.
Specific DNS Configuration
For automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) with Infomaniak. For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed by Infomaniak.
In order to use the Newsletter tool with a domain that is not managed by Infomaniak, you will need to add specific entries in your DNS zone that we will provide you on your Manager:
You can follow this guide (click here) to add DNS entries mentioning ._domainkey, making sure to choose a DKIM type initially, then the CNAME subtype when adding the DKIM.
In case of outgoing domain transfer
If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within 30 days if no DNS changes are made accordingly.
This guide covers the use of the Newsletter tool offered by Infomaniak and details the various possibilities for creating and drafting targeted mailings to subscribers listed in the contact lists within the tool.
Create and Send a Newsletter
To access your Newsletter:
- Log in to Manager Infomaniak (manager.infomaniak.com) from a web browser such as Brave or Firefox
- Click on the ‍ icon in the top right corner of the interface (or navigate via the left sidebar menu, for example)
- Choose Newsletter (Events & Marketing universe)
- If necessary, click on the name of the relevant domain in the displayed table
- The interface of the Newsletter will appear
Your newsletters are managed from the left sidebar menu titled "Campaigns," which allows you to view your previous mailings and create new ones.
Configure Dispatch
To begin drafting your Newsletter:
- If necessary, click on Create a newsletter
Complete the required information (and for points a & b, insert if necessary variables (custom fields) corresponding to the information present for each subscriber):
- Newsletter title (visible to the recipient and in the list of your mailings)
- Preview subject
- Sender's name (visible to the recipient)
- Sender's email address (among those existing at the Mail Service level if existing, otherwise freely chosen but the email address must exist and be valid - read the prerequisites)
- Language (for the language used in supplementary mailings such as the unsubscribe one)
- Tracking part
- UT part
- Click on Approve to proceed to the next step (your Newsletter is now saved in draft mode)
Choose the Theme
- Select the design of your Newsletter from predefined templates or from your saved templates that can be edited later
Write and Edit Content
To continue drafting your Newsletter:
- Using the elements on the right, complete the body of your letter on the left by dragging the necessary elements for presenting your content
- Edit the text by hovering over the inserted blocks
- Insert if necessary variables (custom fields) corresponding to the information present for each subscriber
- Save a copy using the floppy disk icon in the top right to access your template later
Choose Recipients
To select your subscribers:
- Select your subscriber lists or switch to the advanced mode tab to segment the sending
- Choose to use the entire subscriber list or choose/exclude certain groups of subscribers
- Continue at the bottom of the page to proceed to the final step
Preview and Test Sending
The final step allows you to preview the appearance of your Newsletter in computer + mobile format, send a test to the email address of your choice - read this guide - and make last-minute changes if necessary.
When you're ready, click on the blue button at the bottom right to proceed to the final step.
Trigger Immediate or Delayed Sending
The final step allows you to choose the time to send your Newsletter. The sending can be scheduled for the desired time, or sent immediately.
This will take several hours depending on the overall volume of Newsletters being sent, the number of your recipients, and the hourly quota allowed for your account. You will be informed of the progress of your sending.
This guide explains how the credit system of Infomaniak Newsletter works.
Credits for Newsletter Sending
Generally, 1 credit = 1 newsletter sent.
There are two types of credits:
- Free credits provided with each of your Infomaniak products (not carried over to the following months in case of non-use)
- Purchased credits (with unlimited lifespan)
The free credits are debited before the purchased credits.
Viewing Credits
To access the page of free and paid credits:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- Click on the icon at the top right of the interface (or navigate through the left side menu, for example)
- Choose Newsletter (universe Events & Marketing)
- Click if necessary on the name of the relevant domain in the displayed table
- Click on Credits in the left side menu
This guide explains how to disable or enable tracking in your next Infomaniak Newsletter.
Introduction
A tracker is a small element (such as a 1x1 pixel image or a special link) inserted into the Newsletter. When a recipient opens the Newsletter, the tracker sends back information to the sender:
- When the recipient opens the email, the image is downloaded from the sender's server, which records the opening.
- Links in the Newsletter are transformed into redirection links via the tracking server, thereby recording clicks.
Trackers are used to collect various data useful for marketers, such as:
- Open rate to know how many people opened the Newsletter.
- Open time to determine when the Newsletter is opened.
- Geographical location based on the recipient's IP address.
- Device type and software to understand the device (computer, smartphone, tablet) and software (browser, email client) used to view the Newsletter.
- Click-through rate (CTR) to measure how many people click on links in the Newsletter.
- Conversions to track if recipients take specific actions after opening the Newsletter (purchases, sign-ups, etc.).
Disable Statistics
The links you insert within the body of your Newsletter will no longer be transformed, and you will not receive statistical feedback on how your recipients interact with your Newsletter.
To do this, when creating your new Newsletter, at step 1, toggle the setting to OFF using the toggle button:
The second option, located below, is described in this guide (click here).
This guide explains how to create a registration form for the Infomaniak Newsletter, how to integrate it into a web page, and how to manage subscriber sign-ups and unsubscribes.
Create a Registration Form
A registration form allows visitors to a website to subscribe to a newsletter and enrich one or more contact lists/groups. To access form management:
- Log in to Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Edge.
- Click on the icon ‍ in the top right corner of the interface (or navigate using the left sidebar menu, for example).
- Select Newsletter (under Events & Marketing).
- If necessary, click on the domain name in the displayed table.
- Click on Forms in the left sidebar menu.
- Click the blue button Create a Form
- Give your form a name.
You are now in the customization area for your form.
A. Customize Content and Generate HTML / JavaScript Code
- The left part previews your form.
- Specify which of your groups should contain the future subscribers from this form - this allows having a form in one location corresponding to filling a specific contact list, and another form elsewhere corresponding to another list, in order to later send a more personalized newsletter.
- The Theme menu allows you to choose the most suitable color palette for your form to blend seamlessly with the surrounding content where your form will be inserted.
- All elements of the form can be customized including the text of the button visitors will click to subscribe, and the confirmation text that appears after this click (integration with javascript code only).
- The checkboxes at the bottom under Options allow you to:
- Display the title above the fields instead of inside them.
- Receive an email (as the newsletter manager) when someone uses the form to subscribe.
- Click the blue button at the bottom of the page to save your changes as you go.
- Click the blue button at the top of the page to display the javascript and HTML code to integrate into your pages (read this guide on this topic) once finished, or continue customizing your form before copying the code.
B. Manage Collected Information from Subscribers (Configure Fields)
- The Fields tab lists any configured fields and allows you to configure new ones (use the ‍ Create button at the top of the tab):
- These fields can be text-based, "date" type, or enforce numeric input only.
- The "Required" column activates the mandatory status of the field, requiring the subscriber to complete the required information, without which registration will not be allowed.
- The information collected by these different fields will be stored on the subscriber's record and can be used as a variable in your newsletter and inserted into the body of the newsletter when composing it.
- Click the blue button at the bottom of the page to save your changes as you go.
C. Further Configure Registrations
The following tabs manage the rest of the subscriber's journey.
Indeed, a visitor's registration via the form operates on the principle of double opt-in: a first message is sent to the registered person's address, who must manually and voluntarily confirm their registration by clicking a unique link in the received email.
Only then will the person be definitively registered in your database as a subscriber, until they eventually unsubscribe.
Therefore, across the remaining 3 tabs, you can:
- Customize the page or text to display during the first phase of registration (which informs the user that an email is being sent to them).
- Customize the email sent to the user who wished to subscribe (content, sender, subject, etc.).
- Customize the page or text to display when the user confirms their registration by clicking the link in the email body.
This guide is about the links in the Infomaniak Newsletter you have drafted.
Invalid Links?
If you perform a test sending of your Newsletter (in the final steps before the actual send)
then it's normal for the links in your test-sent message (top part: "VIEW THIS EMAIL IN YOUR BROWSER" = link to view the message in a browser and bottom part: "UNSUBSCRIBE" = link to allow user unsubscribe) to not work.