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This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, i.e., recurring email messages to multiple recipients.
Why use Newsletter instead of regular email?
A newsletter is a periodic electronic communication sent by email to a specific group of subscribers. It is generally aimed at informing, sharing news, updates, or relevant content on a specific topic. These mailings can come from companies, organizations, websites, or even individuals and are often used to maintain a relationship with a targeted audience. They may contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to encourage engagement and maintain the interest of subscribers.
Infomaniak Newsletter allows you to schedule and send electronic newsletters to a list of waiting recipients; you can effectively and personally distribute email marketing campaigns and maintain regular and relevant communication with your customers and subscribers.
Features include creating email templates, managing the subscriber list, analyzing performance, and all this is not directly achievable with a traditional Email Service. Moreover, the tool has its own interface, independent within your browser, completely separate from Infomaniak Mail, and does not require a separate email application. This means that if you already have contacts to whom you want to write with their consent, you will need to import them into the tool beforehand.
Prerequisites
- Own a domain name on which you will activate the Newsletter (+ access to its DNS zone if necessary)
- create a domain name if necessary
- Have an Infomaniak Email Service for this domain, or at least a valid personal email address on the domain in question
- create an email address if necessary
- Have Newsletter credits to enable sending (1 credit = 1 sending)
Activate the Newsletter Tool
To activate the Newsletter tool for the first time:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox.
- Click on Newsletter in the center of the page (universe Events & Marketing).
- Click on the blue button to subscribe to the Newsletter offer.
- Enter the domain name to be used (which must belong to you - read the prerequisites above).
- Click the blue button to Approve.
- Start using the tool - or read this guide (click here) if you encounter any issues or if additional configuration is requested on the screen.
Access the Newsletter Tool
To access the Newsletter tool once activated:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox.
- Click on the icon in the top right of the interface (or navigate through the left side menu, for example).
- Select Newsletter (universe Events & Marketing).
- Click if necessary on the name of the relevant object in the displayed table.
Go Further with the Tool
- Import contacts
- Create and send a newsletter
- Newsletter credits
- Newsletter subscription form
- Double opt-in to avoid being marked as a spammer
- Resend a newsletter to specific types of subscribers
- Variables to customize your content
- Use Newsletter API
This guide explains how to transfer an Infomaniak product from one organization to another.
This allows you to move any product subscribed to Infomaniak to a different Infomaniak Manager interface than the one where the product is currently located. This is an internal transfer.
Furthermore, if your user has access to multiple organizations, it's very easy to send the product of your choice to one of them.
Generate a Transfer Link
To transfer a product:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox on the organization that contains the product(s) to be transferred (the user must have administrative rights).
- Open this page in the Manager (or click on Product Transfer in the left sidebar).
- Click on the Transfer products button
- Check the product(s) to move.
- Read and accept the terms and conditions.
- Click the Transfer button.
The transfer has started. You can now choose to:
- Copy the transfer link.
- Send it to the email address of your choice.
- Complete the transfer by selecting one of the organizations your user is associated with, and the selected product will be transferred there.
Alternative Method
In the case of a one-time transfer, you can also go directly to the dashboard of the product in question and click on Manage (as shown in the image below). However, this menu is not available everywhere (e.g., in the case of Newsletters), so it's better to use the first method above, which also allows batch transfer.
For Jelastic Cloud, read this guide (click here).
Receiving the Product
Once a transfer has started:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox on the organization that should receive the product(s) (the user must have administrative rights).
- Execute the link obtained in the first step above.
- If necessary, choose the destination organization from the dropdown menu.
- Read and accept the Terms and Conditions.
- Click the Receive Products button (if the button is not clickable, make sure you have selected the organization).
If needed, you can create a new organization to receive products.
You can always find an ongoing transfer from the left sidebar of the Infomaniak Manager:
This guide concerns the configuration of the Infomaniak Newsletter product in case the domain name used for sending your emails is not managed by Infomaniak.
Specific DNS Configuration
For automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) with Infomaniak. For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed by Infomaniak.
In order to use the Newsletter tool with a domain that is not managed by Infomaniak, you will need to add specific entries in your DNS zone that we will provide you on your Manager:
You can follow this guide (click here) to add DNS entries mentioning ._domainkey, making sure to choose a DKIM type initially, then the CNAME subtype when adding the DKIM.
In case of outgoing domain transfer
If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within 30 days if no DNS changes are made accordingly.
This guide explains why sending an Infomaniak Newsletter might be blocked and how to proceed with sending.
Why block sending a newsletter?
As a Mail host and provider of a newsletter service, Infomaniak must take all necessary measures to prevent any spam abuse.
Please be aware of the following measures:
- Sending a newsletter may be blocked if too many recipient email addresses are invalid
- Sending a newsletter may be blocked if the SPAM rate is too high
- After a block, it is necessary to contact Infomaniak support to be able to complete the blocked send
How to avoid blocking?
- Use only contact lists that you have compiled yourself
- Compile your contact lists with double opt-in forms
- Delete contacts to whom you have not written in over 6 months; rarely used contact lists are more likely to contain outdated email addresses
- If necessary, automatically clean your subscriber lists with services like neverbounce, bounceless, or quickemailverification
Completing the send of a blocked newsletter
After contacting support to unblock the send:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- Click on the icon in the top right corner of the interface (or navigate through the left side menu, for example)
- Choose Newsletter (universe Events & Marketing)
- If necessary, click on the domain name concerned in the displayed table
- Click on Newsletters in the left side menu
- Click on the newsletter whose send was blocked
- Go to the last step Validation & Sending
- Click on Send the newsletter; the newsletter will only be sent to contacts who have not yet received it
This guide covers the use of the Infomaniak Newsletter tool provided by Infomaniak, detailing the various possibilities for creating and drafting targeted mailings to subscribers listed in the contact lists within the tool.
Create and Send a Newsletter
To access your Newsletter:
- Login to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- Click on the icon in the top right corner of the interface (or navigate using the left sidebar menu, for example)
- Choose Newsletter (universe Events & Marketing)
- If necessary, click on the name of the relevant domain in the displayed table
- The interface of the Newsletter will appear
Your newsletters are managed from the left sidebar menu titled "Newsletters," allowing you to view your previous sends and create new ones.
Configure Sending
- If necessary, click on Create a Newsletter
- Complete the required information:
- Title of the Newsletter (visible to the recipient and in the list of your sends)
- Sender's name (visible to the recipient)
- Sender's email (choose from existing emails in the Mail Service if available, otherwise free choice, but the email must exist and be valid - read the prerequisites)
- Language (for the language used in ancillary sends such as the unsubscribe email)
- Part tracking
- Part UTM
- Click Approve to move on to the next step (your Newsletter is now saved in draft mode)
Choose the Theme
- Select the design of your Newsletter from predefined templates that can be edited below
Write and Edit Content
- Using the elements on the right, complete the body of your letter on the left by dragging the necessary elements for the presentation of your content
- Edit the text by hovering over the inserted blocks
- If necessary, insert variables (custom fields) corresponding to the information present for each subscriber - read this guide (click here)
- Save a copy using the floppy disk icon in the top right to access your template later
Choose Recipients
- Start creating a new subscriber list
- Or if you already have existing subscriber lists, you can select them here
- Choose to use all subscribers or segment the send
- In this case, after each decision, you need to update the selection to get the actual number of intended recipients
- Approve at the bottom of the page to move to the final step
Preview and Send
The final step allows you to preview the appearance of your Newsletter and send a test to the email address of your choice - read this guide (click here) - and make last-minute modifications using the pencil icon.
When you are ready, click the blue button in the bottom right corner to trigger the send.
This will take several hours depending on the overall volume of newsletters being sent, the number of your recipients, and the hourly quota allowed for your account. You will be informed of the progress of your send.
This guide explains how the credit system of Infomaniak Newsletter works.
Credits for Newsletter Sending
Generally, 1 credit = 1 newsletter sent.
There are two types of credits:
- Free credits provided with each of your Infomaniak products (not carried over to the following months in case of non-use)
- Purchased credits (with unlimited lifespan)
The free credits are debited before the purchased credits.
Viewing Credits
To access the page of free and paid credits:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox
- Click on the icon at the top right of the interface (or navigate through the left side menu, for example)
- Choose Newsletter (universe Events & Marketing)
- Click if necessary on the name of the relevant domain in the displayed table
- Click on Credits in the left side menu
This guide explains how to disable tracking in your upcoming Infomaniak Newsletter.
The links you insert within the body of your Newsletter will no longer be transformed, but you won't receive statistical feedback on how your Newsletter is being used by your recipients.
Disable link tracking statistics
When creating your new Newsletter, at step 1, set the parameter to NO under Tracking - link tracking statistics.
Disable open rate tracking statistics
When creating your new Newsletter, at step 1, set the parameter to NO under Tracking - open rate tracking statistics.
This guide explains how to create a registration form for Infomaniak's Newsletter tool, how to embed it on a web page, and how to manage subscriber sign-ups and unsubscribes.
Prerequisites
- Have at least one contact list within Newsletter.
Create a Registration Form
A registration form allows visitors to a website to subscribe to a newsletter and enrich one or more contact lists. To access the form management:
- Login to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Edge.
- Click on the icon at the top right of the interface (or navigate through the left side menu).
- Choose Newsletter (under Events & Marketing).
- If necessary, click on the domain name in the displayed table.
- Click on Forms in the left side menu.
- Click on the blue button Create a form
- Give your form a name.
- Specify which contact list(s) should be updated - this allows you to have a form in one place corresponding to the filling of a specific contact list, and another form elsewhere corresponding to another list, in order to subsequently send an even more personalized Newsletter:
- Most of the settings on the right (Content tab) can be previewed live on the left side - don't forget to save your changes regularly (blue button):
- Similarly for the Fields tab which allows you to add, delete, or move information fields that you want to collect from visitors who want to subscribe to the Newsletter (information that can then be inserted into the body of the Newsletter to personalize it):
- Click the blue button to save your changes as you go:
- The integration code tab is displayed, but don't hesitate to configure the other tabs as well:
Inserting the Created Form on a Website
The integration code (point 12 above) can be inserted on any page of your site:
on WordPress
- Insert a new block where desired.
- Choose an HTML block type
- Paste the HTML code obtained in point 12 above (switch from the Javascript tab to the HTML tab to display the code corresponding to your form).
- Click Update
- The previously configured form will display on your site:
on Infomaniak's Site Creator
- Hover over the block in which to insert the Newsletter registration form.
- Click on Block Settings:
- Click on HTML.
- Paste the HTML code obtained in point 12 above (switch from the Javascript tab to the HTML tab to display the code corresponding to your form) where desired or in place of existing text on Site Creator:
- Save the changes:
- The previously configured form will display on your site:
Example of Newsletter Sending
The example below is a very simple case where the sender of the Newsletter wants to contact only subscribers registered before a certain date. This choice of "filtering" (or segmentation) is made during the final steps of Newsletter drafting:
Only one subscriber meets the selected criteria (press the Update button to calculate the number of contacts corresponding to your criteria).
Subscribers on Multiple Lists
It is impossible to know from the above page, but it is worth noting that for this example, the contact corresponding to the criteria is registered on the 2 contact lists (groups on the same domain, obviously) that were selected (conference and arbitral).
Obviously, a Newsletter is sent only once per contact, even if they are present in different lists.
Contact Unsubscribe
Following the sending of the example Newsletter above, the contact wishes to unsubscribe via the link at the bottom of the Newsletter:
After unsubscribing, it can be observed in the 2 contact lists that they are indeed marked as unsubscribed:
The member of the list can easily re-register via a registration form belonging to the same Newsletter.
This guide is about the links present in the Infomaniak Newsletter that you have drafted.
Invalid Links?
If you perform a test send of your Newsletter (last step before final send)
then it is normal for the links present in your test-sent message (top part: "VIEW THIS EMAIL IN YOUR BROWSER" = link to view the message in a browser and bottom part: "UNSUBSCRIBE" = link to allow the user to unsubscribe) not to work.
This guide is about UTM tags, or Urchin Tracking Module, which are tags added to URLs to track and analyze the performance of online marketing campaigns from the Infomaniak Newsletter tool.
What do UTM tags do?
These optional tags are composed of specific parameters such as source, medium, campaign, term, and content, which help identify the source of link traffic. By using UTM tags, marketers can understand which campaigns generate traffic, which channels are most effective, and which ads or strategies work best, based on data collected by web analytics tools.
UTM tags allow for a correlation between the links in your newsletters and the Google Analytics tracking of your site.
Using this feature
In step 1 of creating your Newsletter, you will find three fields for entering utm_parameters keywords:
- Campaign source (utm_source)
- Campaign medium (utm_medium, for example, email)
- Campaign name (utm_campaign = your campaign name)
So:
- Fill in the 3 UTM fields in step 1 of your Newsletter creation.
- Insert a link to your website URL (which must be correctly configured and analyzed by Google Analytics) in the body of the Newsletter in step 3.
- When the reader clicks on it, they will arrive at the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with your keywords replacing "...," of course.
If you enter multiple keywords in these fields, any spaces will be replaced by underscores (_).
In the future, it is planned to be able to enter dynamic formulas in these fields, such as the current date, for example.
Also, read: https://news.infomaniak.com/comment-creer-un-objectif-google-analytics