This guide explains how to add tags (codes and variables) in the body of your text to customize your sends with Newsletter Infomaniak.

Preamble

• A subscriber exists in the form of an email address, but not only:
  • you may have additional details about them, these must be included on the file you import so that you can define a custom field associated with each of these additional details
  • many other details can be collected during the subscription of a subscriber via a form
  • you can add many other details manually at any time
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement.
• By leveraging these additional details, you increase the chances of conversion and loyalty, thus creating a stronger and more personalized relationship with each subscriber.

Leveraging the additional details collected

View the content of the fields

Refer to this other guide (under Edit a subscriber's record).

View the names of the fields

Custom fields are managed in the Subscribers section:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the product concerned.
3. Click on Subscribers in the left sidebar.
4. Click on the Fields tab:
   

Insert the fields in the Newsletter

When you create a new Newsletter, insert the custom fields…

'

1. … in the subject and the preview text in the very first step of writing:
   

''

1. … in the body of your Newsletter according to the chosen model/theme:
   
   1. with a pure HTML model, insert the name of the variable in uppercase surrounded by asterisks and separators: *|VARIABLE-NAME|*
   2. with other types of models (blocks / wysiwyg) you need to insert a text block, click on it to enter text, and click above the editing window to access the variables:
      

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List of basic variables