This guide explains how to add tags (codes and variables) to the body of your text to personalize your mailings with Newsletter Infomaniak.

Introduction

• A subscriber exists in the form of an email address, but not only that:
  • You may have additional details about them, which must be included in the file you import so that you can define a custom field associated with each of these additional pieces of information.
  • Many other pieces of information can be collected during the registration of a subscriber via a form.
  • You can add many other pieces of information manually at any time.
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement.
• By leveraging these additional details, you increase the chances of conversion and customer retention, thereby creating a stronger and more personalized relationship with each subscriber.

Manage custom fields

To view the content of each field for each subscriber, please refer to this other guide (under Edit a subscriber's details).

To manage the names of these fields, or simply to delete or add them, go to the Subscribers section:

1. Click here to access your product management interface on the Infomaniak Manager (need help?).
2. Click on the domain name in question in the table that appears:
   
3. Click on Subscribers in the left-hand menu.
4. Click on the Fields tab:
   

Insert a variable…

… in the Newsletter title

When creating a new Newsletter, insert the custom fields into the subject and the preview text:

1. In the very first step of the creation process, click on the drop-down menus dedicated to this purpose:
   

… in the email body

When you create your Newsletter using the block editor:

1. Click on the location in the text where you want to insert your variable.
2. Click on the Tag icon in the toolbar.
3. Choose the variable to insert:
   

You can also simply insert the variable name enclosed in asterisks and separators: *|VARIABLE|*

List of basic variables