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Getting started: Newsletter
This guide shows how to use the Newsletter tool offered by Infomaniak to create and send newsletters, i.e., recurring email messages to multiple recipients.
Why use Newsletter instead of regular email?
A newsletter is a periodic electronic communication sent by email to a specific group of subscribers. It is generally aimed at informing, sharing news, updates, or relevant content on a specific topic. These mailings can come from companies, organizations, websites, or even individuals and are often used to maintain a relationship with a targeted audience. They may contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to encourage engagement and maintain the interest of subscribers.
Infomaniak Newsletter allows you to schedule and send electronic newsletters to a list of waiting recipients; you can effectively and personally distribute email marketing campaigns and maintain regular and relevant communication with your customers and subscribers.
Features include creating email templates, managing the subscriber list, analyzing performance, and all this is not directly achievable with a traditional Email Service. Moreover, the tool has its own interface, independent within your browser, completely separate from Infomaniak Mail, and does not require a separate email application. This means that if you already have contacts to whom you want to write with their consent, you will need to import them into the tool beforehand.
Prerequisites
- Own a domain name on which you will activate the Newsletter (+ access to its DNS zone if necessary)
- create a domain name if necessary
- Have an Infomaniak Email Service for this domain, or at least a valid personal email address on the domain in question
- create an email address if necessary
- Have Newsletter credits to enable sending (1 credit = 1 sending)
Activate the Newsletter Tool
To activate the Newsletter tool for the first time:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox.
- Click on Newsletter in the center of the page (universe Events & Marketing).
- Click on the blue button to subscribe to the Newsletter offer.
- Enter the domain name to be used (which must belong to you - read the prerequisites above).
- Click the blue button to Approve.
- Start using the tool - or read this guide (click here) if you encounter any issues or if additional configuration is requested on the screen.
Access the Newsletter Tool
To access the Newsletter tool once activated:
- Log in to the Infomaniak Manager (manager.infomaniak.com) from a web browser like Brave or Firefox.
- Click on the icon in the top right of the interface (or navigate through the left side menu, for example).
- Select Newsletter (universe Events & Marketing).
- Click if necessary on the name of the relevant object in the displayed table.
Go Further with the Tool
- Import contacts
- Create and send a newsletter
- Newsletter credits
- Newsletter subscription form
- Double opt-in to avoid being marked as a spammer
- Resend a newsletter to specific types of subscribers
- Variables to customize your content
- Use Newsletter API