Manage variables in a Newsletter

This guide explains how to add tags (codes and variables) in the body of your text to personalize your sends with Newsletter Infomaniak.

Preamble

• A subscriber exists in the form of an email address, but not only:
  • you may have additional details about them, these must be included in the file you import so that you can define a custom field associated with each of these additional details
  • many other details can be collected during the subscription of a subscriber via a form
  • you can add many other details manually at any time
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement.
• By leveraging these additional details, you increase the chances of conversion and loyalty, thereby creating a stronger and more personalized relationship with each subscriber.

Making the most of the additional details collected

See the content of the fields

Refer to this other guide (under Edit subscriber profile).

See the field names

Custom fields are managed in the Subscribers section:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the relevant product.
3. Click on Subscribers in the left sidebar.
4. Click on the Fields tab:
   

Insert the fields into the Newsletter

When you create a new Newsletter, insert the custom fields…

1. … in the subject and preview text in the very first step of writing:
   
2. … in the body of your Newsletter according to the chosen template/theme:
   
   1. with a pure HTML template, insert the variable name in uppercase surrounded by asterisks and hyphens: *|VARIABLE-NAME|*
   2. with other types of templates (blocks / wysiwyg), you need to insert a text block, click on it to enter text, and click above the editing window to access the variables:
      

List of basic variables