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Newsletter: tags (codes and variables) to be inserted into the body of your text
To add a variable (last name, first name, etc.) into your text from a field found on your subscriber list, in a wysiwyg theme you just need to click CUSTOMIZED FIELDS to insert the desired field.
With an HTML template, insert the name of the variable in capital letters surrounded by asterisks and separator lines: *|VARIABLE-NAME|*
For your subscribers' last names / first names, the tags are:
This variable can also be integrated into a HREF link, e.g., http://test.ch?name=*|LASTNAME|*
To put an unsubscribe link in the desired place ("unsubscribe"), insert *|UNSUBSCRIBED|* but with no action on your part, this link is inserted automatically at the bottom of your Newsletter.
To manually add a link to an online version of your newsletter, insert *|ARCHIVE|* but with no action on your part, this link will be inserted automatically at the top of your Newsletter.