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Avoiding a spam complaint with double opt-in
This guide details the rules to follow when sending emails to multiple recipients without it being considered as spam.
Obtain the recipient's consent
Infomaniak is a Swiss hosting company governed by Swiss laws. These federal laws and our general conditions of use stipulate that before being added to an email list, potential recipients must have given their consent.
For a user's subscription to a newsletter to be considered voluntary:
- The user must have entered their email address in a form dedicated to a specific subject
- The user must click on a link to validate his subscription to the newsletter via an e-mail sent to him. This registration must only concern the subject specified at the time of registration.
- The user's subscription to the newsletter must be recorded with his IP address and the date of his subscription
This is called a double opt-in registration.
The owner of an email address can at any time report any message received as spam. Collecting subscriber registrations by double opt-in is therefore the only way to protect yourself against a possible complaint for spam.
What to do in case of a spam complaint?
As an email provider, Infomaniak must demonstrate its cooperation in the fight against spam and ensure that its customers are not blacklisted by the email providers of potential complainants (Gmail, Bluewin, Orange, etc.).
In the event of a spam complaint, we can temporarily suspend shipments and ask the sender of the message for proof of registration of the complainant; if this is the case, the complaint will lapse. For more information: https://faq.infomaniak.com/1821
On the other hand, the complaint will be justified if no proof of registration is provided and we may be forced to take measures: suspension of the email address, domain name or termination of the contract in case of recurrence.
How to be in good standing?
If you wish to carry out e-mailing campaigns, make sure you have the information in point 3 above (IP address and date of registration of each subscriber).
We advise you to build up your list by inserting a contact form on your website that will make sure to collect your subscribers' e-mail addresses via double opt-in. Learn more: https://faq.infomaniak.com/2167
An unsubscribe link must also be visible and appear at the bottom of each of your newsletters.