This guide details the rules to follow to send emails from Infomaniak to multiple recipients without it being considered as spam.

Preamble

• Infomaniak is a Swiss host governed by Swiss laws, federal laws (and general terms of use) which stipulate that before being added to an email mailing list, potential recipients must have given their consent.

Obtaining the recipient's consent

For a user's subscription to a newsletter to be considered voluntary, the latter must:

1. Have entered their email address in a form dedicated to a specific subject.
2. Have clicked on a validation link automatically sent after registration (point 1); this registration must only concern the subject specified at the time of registration.
3. Be registered by the Newsletter system with their IP address and date.

This is called a double opt-in registration.

The term "double opt-in" refers to a registration process in which a user takes two distinct actions to confirm their intention to receive communications, usually newsletters or marketing emails.

The owner of an email address can at any time report any message received as spam. Collecting subscriber registrations by double opt-in is therefore the only way to protect against a potential spam complaint.

What to do in case of a spam complaint?

As an email provider, Infomaniak must demonstrate its cooperation in the fight against spam and ensure that all of its customers are not blocked/blacklisted by the email providers of potential complainants.

In the event of a spam complaint, Infomaniak can therefore temporarily suspend shipments and ask the sender of the message for proof of registration of the complaining person; if so, the complaint will become void.

On the other hand, the complaint will be justified if no proof of registration is provided and Infomaniak may be forced to take measures: suspension of the email address, domain name or termination of the contract in case of recurrence.

How to be compliant?

If you wish to carry out email campaigns, make sure you have the information from point 3 above (IP address and registration date of each subscriber). This process ensures that the user has explicitly confirmed their desire to receive communications, thus strengthening the legitimacy of the subscriber list and reducing the risk of spam or unauthorized sign-up.

It is therefore advisable to build your list by inserting a contact form on your website that will ensure the collection of your subscribers' email addresses via double opt-in.

An unsubscribe link must also be visible and appear at the bottom of each of your newsletters.