Newsletter: UTM tags

The optional UTM tags are used to create a link between the links in your Newsletters and the Google Analytics tracking of your site.

In step 1 of the creation of your Newsletter, you will find three fields to indicate utm_parameters keywords:

• Campaign source (utm_source)
• Campaign medium(utm_medium, email for example)
• Campaign name (utm_campaign n= name of your campaign for example)

How to use this feature

1. Fill in the 3 UTM fields in step 1 of your Newsletter creation
2. Insert a link to your site's URL (the latter must be correctly configured and analysed by Google Analytics) in the body of the newsletter in step 3
3. nWhen the reader clicks on it, he/she will land on the URL followed by the terms "?utm_source = ... & utm_medium = ... & utm_campaign = ...with your keywords instead of "...".

If you specify multiple keywords in these fields, any spaces will be replaced by underscores _.

In the future, the user will be able to enter dynamic formulas in these fields, such as the date of the day, for example.

Read also: https://news.infomaniak.com/en/how-to-create-a-google-analytics-goal/