To reference a site on search engines like Google

This guide provides indications that can help you optimize the search engine ranking of your site, such as Google.

Preamble

• Infomaniak is one of the most high-performing hosts in the French-speaking market, which contributes to the good referencing of your sites.
• However, Infomaniak will not intervene in the content or development of hosted sites.

Search Engine Optimization (SEO)

Natural referencing (Search Engine Optimizationis the optimization of a website to ensure that your site is visible in search engines based on certain keywords entered by users. The efforts you invest in SEO will have a long-term impact.

Some technical tips to optimize your natural search engine optimization:

• Install an SSL certificate on your site.
• Enable gzip compression to speed up your site's loading.
• Compress the images on your site with software (FileOptimizer, Imageoptim) or an online service like Imagify.

To learn more, check out the Infomaniak guide on natural referencing.

Google has also updated its guide "Bien débuter en référencement naturel (SEO)" in 2024, with new fundamental "best practices" to optimize your visibility on the search engine.

Paid search (SEA)

Paid search (Search Engine Advertisingis the purchase of sponsored links in advertising spaces with the aim of positioning your site quickly on specific keywords. The goal is to place the best bid on keywords with good targeting to have the best chance of being visible at the best cost. The efforts you invest in SEA will stop having a direct impact as soon as you stop your advertising campaigns.