This guide explains how to freely integrate emojis / emoticons / smileys in the title and content of an Infomaniak Newsletter.

Insert an emoticon in the title

To choose an emoticon for your Newsletter title (and/or its preview text):

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the displayed table:
   
3. Click on Campaigns in the left sidebar menu.
4. Click on Create a campaign:
   
5. Click on the Smiley icon in the relevant field to open the emoji panel.
6. Click on the emoji to insert:
   

Insert an emoticon in the body of the email

You can paste any unicode character or emoji that you have copied elsewhere into your text:

… or display emojis

… on macOS

Press the keys CTRL + CMD ⌘ + SPACE

… on Windows

Press the keys WINDOWS LOGO + PERIOD (.)

Alternative method:

1. Right-click on an empty area of the taskbar.
2. In the menu, click on Show the on-screen keyboard.
3. A keyboard icon will then appear in the taskbar at the bottom right of your screen.
4. Click on this icon to display the virtual keyboard.
5. Click on the key with a smiley at the bottom left of the keyboard.
6. Use the different Windows emojis.

This guide concerns UTM tags, or Urchin Tracking Module, tags added to URLs to track and analyze the performance of online marketing campaigns from the Infomaniak Newsletter tool.

Preamble

• These UTM tags, which are optional, consist of specific parameters such as source, medium, campaign, term, and content, which help identify the origin of the traffic from a link.
• By using UTM tags, marketers can understand which campaigns generate traffic, which channels are the most effective, and which ads or strategies work best, based on the data collected by web analytics tools.
• UTM tags therefore allow you to create a correspondence between the links in your Newsletters and the tracking of a tool like Google Analytics on your site.

Enable the UTM feature

Enable this option in the very first step of creating your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Campaigns in the left sidebar menu.
4. Click on Create a campaign:
   
5. Set the UTM parameter to ON using the toggle switch:
   

You will then find 3 fields to indicate keywords of type utm_parameters:

• campaign source (utm_source)
• campaign medium (utm_medium such as e-mail for example)
• campaign name (utm_campaign = the name of your campaign for example)

Therefore:

1. Fill in the 3 UTM fields in step 1 of creating a Newsletter.
2. Insert a link to the URL of your site (the latter must be properly configured and analyzed by Google Analytics for example) in the body of the Newsletter in step 3.
3. When the reader clicks on it, they will arrive at the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with obviously your keywords in place of "...".

If you enter multiple keywords in these fields, any spaces will be replaced by underscore _ signs.

Later, it is planned to be able to enter dynamic formulas in these fields, such as today's date for example. Also, refer to the article https://news.infomaniak.com/comment-creer-un-objectif-google-analytics.

This guide explains how to enable or disable tracking in your next Infomaniak Newsletter.

Preamble

• A tracker is a small element (a 1-pixel image or a special link) inserted in the Newsletter.
• When the recipient opens the email, the image is downloaded from the sender's server, thus recording the opening.
  • Not all email software/clients automatically load images, and some users choose to disable them; this means that a person who has read the email may be counted as never having opened it.
• The links in the Newsletter are transformed into redirect links via the tracking server, thus recording the clicks.
  • Some email tools, like Outlook, automatically explore the links contained in the email, thus recording an opening even if the user never viewed it.
• Trackers are used to collect various data useful for marketers, such as:
  • Open rate to know how many people opened the Newsletter
  • Opening time to determine when the newsletter is opened
  • Geographical location based on the recipient's IP address
  • Device and software type to know the device (computer, smartphone, tablet) and the software (browser, email software/client) used to read the Newsletter
  • Click-through rate to measure how many people click on the links in the Newsletter
  • Conversions to track if the recipients perform specific actions after opening the Newsletter (purchases, registrations, etc.)

Enable statistics collection

Enable this option at the very first step of creating your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Campaigns in the left sidebar.
4. Click on Create a campaign:
   
5. Turn on the stats parameters using the toggle switches:
   

By deactivating statistics, the URLs of the links you insert inside the body of your Newsletter will no longer be transformed and you will not receive statistical feedback on the use of your Newsletter by your recipients.

Refer to this other guide regarding the last option on the page.

This guide explains how to completely cancel an Infomaniak Newsletter.

Preamble

• The Newsletter is based on a domain name, the latter will not be affected.
• If you own multiple domains within the Newsletter, you can of course cancel only one of these domains from the Newsletter tool.
• For most products, confirm the cancellation request by email otherwise no data will be deleted.
• Open and out-of-package fees remain due.
• A cancellation confirmation is sent to any other administrators of the Organization.
• Backups will be irrevocably deleted upon cancellation, making any restoration impossible.

Cancel a newsletter

To access the cancellation of a Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the action menu ⋮ to the right of the domain concerned in the table that appears.
3. Choose Delete.
   
4. Follow the procedure to the end.

This guide explains how to create groups to distribute your Newsletter subscribers.

Preamble

• You need to create at least 1 group to place your future contacts/subscribers in it.
• This will be useful, for example, to create a subscription form for your Newsletter.
  • Without a group, it is impossible to create the form, the button will remain disabled:
    

Create a subscriber group

To access the management of the Newsletter groups:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the product concerned.
3. Click on Subscribers in the left sidebar.
4. Click on the Groups tab.
5. Click on the button to Create a group.
6. Enter a name for your group.
7. Click on the Create button:
   

Once the group is created, you can now add a new subscription form without any hassle, and define which group should be used to store future subscribers:

Creating multiple groups allows you, for example, to send Newsletters to only one of them and not to the others. This also allows you to have a subscription form in a location corresponding to the filling of a specific contact list, then another form elsewhere corresponding to another list, in order to send a more personalized Newsletter afterwards.

Add subscribers to the group

It is possible to select the group created during the creation/importation of a new contact:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the product concerned.
3. Click on Subscribers in the left sidebar.
4. Click on Add a subscriber.
5. Click, for example, on the box for an individual addition.
6. Select the appropriate group at the bottom of the form:
   

To add existing subscribers to the created group:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click directly on the domain name assigned to the product concerned.
3. Click on Subscribers in the left sidebar.
4. Select the subscribers to group.
5. Click on Add to a group from the action menu that appears at the bottom of the screen:
   
6. Enter the name(s) of existing group(s).
7. Click on the Add button:
   

To remove subscribers from certain groups, choose Remove from a group at point 5 above.

This guide concerns the Infomaniak Newsletter tool, which offers detailed reports to precisely measure the impact of your mailings.

Preamble

• Get to know the people who follow you:
  • Discover on a world map where your subscribers are located (geolocation) and which devices they use to read your messages (mobile devices, computers, etc.).
  • This information helps you better understand your contacts and adapt the content of your newsletters accordingly.
• Track the activity of your newsletters:
  • At a glance, display all the important data to measure the quality and reach of your email campaigns: the unique open rate, the unsubscribe rate, and the number of invalid email addresses (bounce).
• Find out what really interests your subscribers:
  • Easily measure the interest of your recipients by consulting the link statistics.
  • You will thus be able to see exactly how many unique people clicked on the links in your newsletters and know what interests your subscribers the most.

Access reports from previous mailings

The dashboard offers a quick overview of the evolution of your campaigns since the beginning with monthly statistics:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Campaigns in the left sidebar menu.
4. Click on the SENT tab.
5. Click on the VIEW REPORT button:
   
6. Then, you have different tabs at your disposal to analyze the impact of your mailing, including the possibility to review the email and download it:
   

This guide explains how to handle Soft Bounce & Hard Bounce errors that can occur when sending emails, particularly when using the Infomaniak Newsletter.

Hard Bounce

A hard bounce is an email that cannot be delivered for permanent reasons.

• email sent to a fake address
• recipient's email domain that is not a real domain
• recipient's server that does not accept emails
• etc.

Soft Bounce

A soft bounce is an error message indicating that the email has not been delivered to its recipient and corresponds to a presumably temporary delivery issue: the email address is valid, the sender can resend the email.

Several reasons can explain a soft bounce and therefore why the recipient's server temporarily refuses the email:

• the recipient's inbox is full: due to insufficient storage capacity, the recipient no longer receives messages
• an issue occurs at the recipient's mail server: the server is temporarily unavailable or down, or the user has inadvertently set filters that prevent the reception of certain messages
• when the content of the email, particularly its attachments, is too large, the delivery issue is observed at the time of sending

Unless the recipient has permanently abandoned their inbox without deleting their account, the soft bounce is a temporary issue.

Example of the Infomaniak Newsletter tool after a send with a good score of 0% "Permanent Bounces" and 0.31% "Temporary Bounces":

Also refer to this other guide.

This guide details the rules for sending group emails at Infomaniak to avoid any Spam qualification, in accordance with the Swiss federal laws and the Infomaniak Terms of Service.

Obtain consent (double opt-in)

The double opt-in is the only method to protect against complaints.

To be valid, the interested party's registration must:

1. Come from a form dedicated to a specific subject.
2. Be confirmed by the recipient via a validation link sent by email.
3. Be tracked by the system (recording of the IP address and date).

How to stay compliant?

• Use a contact form with double opt-in to build your lists.
• Systematically keep the IP address and the registration date of each subscriber.
• Insert a mandatory unsubscribe link visible at the bottom of each email.

Handling spam complaints

In case of a complaint, Infomaniak may temporarily suspend the emails.

• If you provide proof of registration (IP and date): the complaint is closed without further action.
• Without proof of registration: the complaint is deemed justified. Infomaniak may then suspend the email address, the domain, or terminate the contract in case of recurrence.

Este guia explica como funciona o sistema de gestão dos envios da Newsletter Infomaniak.

Volumes de envios disponíveis para as suas newsletters

De forma geral, a regra é simples: 1 envio = 1 newsletter enviada para 1 assinante.

Existem dois tipos de volumes de envios:

1. Os envios ofertados com os seus produtos Infomaniak (não são acumulados de um mês para o outro em caso de não utilização).
2. Os envios adquiridos através de pacotes (duração ilimitada).

1. Obter e utilizar os envios gratuitos

Cada produto Infomaniak que possui dá direito a uma quota de envios mensais gratuitos. Exemplo: a posse de pelo menos uma Bilheteria Infomaniak (mesmo que nenhum evento seja criado ou ativo) permite beneficiar de 2500 envios gratuitos por mês. Este volume é fixo, quer possua uma ou várias bilheterias na mesma conta. É o mesmo princípio com kSuite (a versão Enterprise oferece 5000 envios).

No que diz respeito à utilização, os seus envios adquiridos são consumidos em primeiro lugar. Os seus envios gratuitos só começam a ser descontados quando o seu saldo total corresponde ao montante da sua quota gratuita mensal.

Exemplo de funcionamento:

Um cliente beneficia de 2000 envios mensais gratuitos.

• Se, no final do mês, o seu saldo for de 1500, o sistema completa automaticamente para chegar a 2000 envios no início do mês seguinte.
• Se tiver um stock de 10 000 envios após a compra de um pacote, nenhum envio gratuito adicional é adicionado, pois o seu saldo já é superior à quota oferecida.

2. Visualizar e encomendar envios adicionais

Para aceder à gestão dos seus volumes de envio gratuitos e pagos:

1. Clique aqui para aceder à gestão do seu produto no Manager Infomaniak (precisa de ajuda?).
2. Clique no nome de domínio atribuído à sua Newsletter.
3. Clique em Envios (ou no menu de gestão do saldo) no menu lateral esquerdo.
4. Pode visualizar o detalhe do seu consumo e obter mais envios clicando no botão Obter envios:
   
5. Para aumentar a sua reserva, clique em Encomendar envios.
   1. Clique em Detalhes para consultar os créditos obtidos através dos seus outros produtos,
   2. Clique no botão azul para saber os créditos que os seus outros produtos lhe dão:
      

Definir um limite de utilização mensal

Se pretende controlar o seu consumo, pode limitar o número de e-mails enviados por mês:

1. Clique aqui para aceder à sua interface Newsletter.
2. Clique no menu de ação ⋮ à direita do domínio em questão.
3. Selecione Definir um limite de envio:
   
4. Ative o interruptor para configurar o seu limite.
5. Insira o número máximo de envios permitidos por mês.
6. Clique em Guardar:
   

This guide explains the different statuses of your Infomaniak Newsletter subscribers and details how to manage invalid addresses to optimize the deliverability of your emails.

Access the list of subscribers and filter the view

To organize and filter your contacts by their status:

1. Click here to access your Infomaniak Newsletter management on the Manager Infomaniak (need help?).
2. Click on the domain name concerned in the displayed table:
   
3. Click on Subscribers in the left sidebar.
4. Use the dropdown menu located to the right above the table (default filter: ACTIVE) to modify the display according to the desired status:
   
   • The ALL filter allows you to display all of your contacts.

Understanding the different statuses of a subscriber

Each contact in your list has a specific status that determines whether they will receive your communications:

1. Active subscribers

• This is the default status upon successful registration or import.
• An active subscriber receives all your Newsletters as long as their status does not change.

2. Unsubscribed subscribers

• This status indicates that the subscriber has chosen to no longer receive your messages (usually via the unsubscribe link at the bottom of your emails).
• You can also manually unsubscribe a contact from their subscriber profile via the dedicated button (refer to this other guide).

3. Invalid subscribers

• An address is marked as Invalid if it is detected as erroneous, unreachable, deactivated, or at risk.
• This status change can occur at two times:
  • Upon import: following the automatic scan of the verification system.
  • Upon sending: if the recipient's host permanently informs that the address is unreachable (hard bounce).

4. SPAM subscribers

• This status indicates that the subscriber has chosen to no longer receive your messages by selecting 'this is spam' or 'I never signed up' on the unsubscribe link at the bottom of your emails.

5. Unconfirmed subscribers

• This status applies to users who signed up through a form using the double opt-in model but have not yet clicked on the confirmation link.
• Note: It is impossible to force the subscription of a contact until they have validated their registration.

6. Subscribers AWAITING VALIDATION

• Temporary status occurring immediately after an import.
• The system analyzes the addresses to verify their technical validity; the final status is assigned once the scan is complete.

Why are some addresses filtered?

Rigorous management of Invalid addresses is essential to ensure that your newsletters reach the inbox (deliverability) and to avoid blocking Infomaniak's sending services.

Main causes of invalidity

• Non-existent address: This can be due to a typo (e.g., john.doe@infomania.com instead of infomaniak.com) or a deleted address.
• Obsolescence of lists: An unmaintained list can see its rate of invalid addresses double every year.
• Technical restrictions: If the Catchall option is enabled on the destination domain or if the remote server refuses verification, the system may mark the address as invalid as a security measure to protect your sender reputation.

By excluding these addresses, you maximize your open rate and minimize the risk of spam complaints from your recipients' hosts.

Este guia aborda o uso da ferramenta Newsletter oferecida pela Infomaniak e detalha as diferentes possibilidades de criação e redação de e-mails direcionados aos assinantes presentes nas listas de contatos dentro da ferramenta.

Criar e enviar uma newsletter

Suas newsletters são gerenciadas a partir do menu lateral esquerdo intitulado "Campanhas", que permite visualizar seus envios anteriores e criar novos:

1. Clique aqui para acessar o gerenciamento do seu produto no Manager Infomaniak (precisa de ajuda?).
2. Clique no nome do domínio correspondente na tabela que é exibida:
   
3. Clique em Campanhas no menu lateral esquerdo.
4. Clique em Criar uma campanha:
   

1. Detalhes: configurar o envio

Para começar a redigir sua Newsletter, preencha as informações necessárias:

1. Insira um assunto para o e-mail (visível para o destinatário e na lista de seus envios).
2. Insira, se necessário, um emoji.
3. Insira, se necessário, variáveis (campos personalizados).
4. É exatamente o mesmo princípio para a mensagem de pré-visualização/visualização (que pode pré-visualizar juntamente com o restante do conteúdo na parte direita da janela).
   • Em seguida, para que este excerto seja visível depois de a sua newsletter chegar a um utilizador da aplicação web Mail da Infomaniak, este deve ter ativado esta configuração:
     
   • No Gmail, é esta configuração que deve ser ativada:
     
   • O resultado depois de a opção ser ativada:
     
   • Por defeito, são as primeiras linhas da mensagem que aparecerão se nada for especificado, sendo estes dois campos opcionais.
5. Insira um nome correspondente ao remetente (visível para o destinatário).
6. Insira o endereço de e-mail do remetente (entre os existentes no domínio correspondente à newsletter; o endereço de e-mail deve existir e ser válido).
7. Escolha o idioma (para o idioma utilizado nos envios anexos, como o da opção de cancelamento de subscrição).
8. Ative ou desative o rastreamento.
9. Ative ou desative a parte UTM.
10. Clique em Continuar para passar para a etapa seguinte (a sua newsletter será agora guardada como rascunho):
    

2. Escolher o tema da newsletter

1. Se tiver guardado previamente modelos de redação (blocos e designs configurados ao seu gosto), pode encontrá-los na aba “Os meus modelos” para os reutilizar.
2. Caso contrário, clique na aba Modelos.
3. Passe o cursor sobre um design pré-configurado para iniciar a edição a partir desse modelo ou para o pré-visualizar.
4. Clique no modelo em branco para iniciar uma nova criação a partir do editor de blocos:
   

3. Redigir e editar o conteúdo

1. Em qualquer momento, as suas modificações são guardadas e podem ser desfeitas; também pode pré-visualizar o aspeto (desktop/móvel) da sua newsletter (e enviar um teste).
2. A aba Secções agrupa diferentes elementos pré-construídos, como blocos destinados à parte superior (cabeçalho) ou inferior (rodapé, etc.).
3. Clique na seta para baixo ‍‍  para expandir o conteúdo e selecionar um elemento:
   
4. Clique na aba Blocos para obter elementos mais simples que pode usar para compor o seu layout.
5. Arraste os elementos selecionados para a parte lateral direita, no local desejado:
   
6. Cada elemento pode ser ajustado ao clicar nele:
   1. O texto pode ser formatado usando a barra de ferramentas que aparece acima (também é possível inserir variáveis).
   2. A edição mais abrangente do elemento estará sempre disponível no painel lateral esquerdo (cor de fundo, seleção do arquivo (5 MB máx.) para os blocos de imagem, etc.).
   3. O próprio bloco pode ser movido na página, duplicado ou excluído:
      
7. Clique em Estilos para gerenciar as características que compõem seus diferentes elementos.
8. Escolha os elementos que deseja personalizar.
9. Adicione, por exemplo, uma borda ao estilo dos botões.
10. Todas as novas inserções de botões e todos os botões existentes sem personalização serão afetados pela modificação:
    
11. A qualquer momento, é possível atribuir o estilo que foi definido para os diferentes elementos (item 8 acima) aplicando o estilo padrão aos elementos que foram personalizados anteriormente:
    
12. No momento de salvar, caso faltem informações obrigatórias sobre o cancelamento de inscrição do usuário, elas serão adicionadas ao seu conteúdo:
    
13. É possível salvar seu modelo para reutilizá-lo em outras edições de newsletters (o modelo ficará visível na aba dedicada, veja o item 2.1 acima) clicando na seta para baixo ‍ à direita do botão de salvar:
    
14. Clique no botão de salvar no canto superior direito quando terminar de editar sua newsletter.

4. Escolha dos destinatários

Para selecionar seus assinantes (modo simples):

1. Selecione todos os assinantes marcando a caixa.
2. O número total de assinantes representado por este item é exibido à direita, o mesmo para os itens detalhados abaixo).
3. Você pode subtrair do número total de destinatários os assinantes selecionados automaticamente com base em critérios que você definiu previamente no nível da segmentação; você também pode selecionar apenas essa segmentação.
4. Você pode subtrair do número total de destinatários os assinantes agrupados; você também pode selecionar apenas este grupo.
5. O número total de assinantes para os quais a newsletter será enviada é atualizado automaticamente com base em suas escolhas:
   

Para efetuar uma seleção dos destinatários com base em determinados critérios (consulte este outro guia):

1. Clique na aba Avançado:
   

Esta aba permite adicionar critérios (atenção, se adicionar vários, a condição adicional pode ser com “E” ou também com “OU”, o que pode incluir ou excluir um grande número de assinantes, dependendo dos seus critérios).

Tal como na aba anterior, o número total de destinatários é atualizado dinamicamente na parte inferior da página, de acordo com as suas escolhas.

5. Pré-visualizar e testar o envio

Esta penúltima etapa é resumida: permite verificar as principais características do seu envio e modificar eventuais informações de última hora.

Quando estiver pronto, clique no botão azul no canto inferior direito para prosseguir para a última etapa.

6. Iniciar um envio imediato ou agendado

A última etapa permite escolher o momento em que deseja enviar a sua newsletter:

• O envio pode ser agendado para a hora desejada ou iniciado imediatamente:
  

This guide explains how to add tags (codes and variables) in the body of your text to customize your sends with Infomaniak Newsletter.

Preamble

• A subscriber exists in the form of an email address, but not only:
  • You may have additional details about them, which must be included in the file you import so that you can define a custom field associated with each of these additional details.
  • Many other details can be collected during the subscription of a subscriber via a form.
  • You can add many other details manually at any time.
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement.
• By leveraging these additional details, you increase the chances of conversion and loyalty, thus creating a stronger and more personalized relationship with each subscriber.

Manage custom fields

To view the content of each field for each subscriber, refer to this other guide (under Edit a subscriber's record).

To manage the names of these fields, or simply delete or add them, go to the Subscribers section:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Subscribers in the left sidebar menu.
4. Click on the Fields tab:
   

Insert a variable...

... in the Newsletter title

When you create a new Newsletter, insert the custom fields in the subject and preview text:

1. In the very first step of creation, click on the drop-down menus dedicated to this use:
   

... in the body of the email

When you build your Newsletter with the block editor:

1. Click on the text where you want to insert your variable.
2. Click on the Tag / Label icon in the toolbar.
3. Choose the variable to insert:
   

You can also simply insert the variable name surrounded by asterisks and separators: *|VARIABLE|*

List of basic variables

This guide concerns the configuration of the Infomaniak product Newsletter in the case where the domain name used to send your emails is not managed by Infomaniak.

Preamble

• For automatic use of the Newsletter tool, it is necessary to manage the domain name from which you send your newsletters (as well as its DNS zone) with Infomaniak.
• For example, if you send your newsletters from the address news@domain.xyz, the domain domain.xyz must be managed with Infomaniak.

Specific DNS configuration

To use the Newsletter tool with a domain not managed by Infomaniak, you will need to add specific entries to your DNS zone provided in your Manager:

Refer to this other guide to add the DNS entries mentioning ._domainkey making sure to choose the type DKIM first, then the subtype CNAME when adding the DKIM.

In case of outgoing domain transfer

If the domain name currently managed by Infomaniak (and corresponding to the Newsletter) is transferred to another registrar, the Newsletter tool will be deactivated within 30 days if no corresponding DNS modifications are made.

This guide details the reasons why sending a Newsletter via Infomaniak may be blocked, as well as best practices to prevent these blocks in the future.

Common causes of Newsletter blocking

Sending a Newsletter can be interrupted in the following cases:

• an excessive number of recipient email addresses are invalid or non-existent, generating a high bounce rate.
• a high rate of spam reports from recipients.

As an email host and newsletter sending service provider, Infomaniak is required to implement strict mechanisms to combat spam.

Indeed, if Infomaniak’s IP addresses or domains are listed on blacklists, this would compromise the deliverability of all emails sent by its customers, including compliant ones, and harm the overall reputation of the service.

Preventing blocks when sending a Newsletter

To do this:

• Use only contact lists obtained with explicit consent.
• Prioritize building your lists through double opt-in forms, ensuring active validation of subscribers.
• Regularly clean your contact lists — at least once a year — with specialized services such as NeverBounce, Bounceless, Verifalia or QuickEmailVerification, to remove invalid or inactive addresses.
• Ensure your emails clearly display your brand or company name, building trust with recipients and transparency in your communications.
• Avoid importing lists from other hosts without first performing a thorough cleaning of these contacts.
• Carefully check the targeting of your campaign to ensure that only relevant and consenting subscribers receive the Newsletter.

What to do in case of a sending block?

In case of a block, contact Infomaniak support promptly to diagnose the cause and get assistance to complete the blocked send.

This guide shows how to use the Newsletter tool provided by Infomaniak to create and send newsletters, i.e., recurring messages to multiple recipients.

Why use Newsletter instead of a Mail Service

A newsletter is a periodic communication tool sent by email to a specific group of subscribers. It generally aims to inform, share news, updates or relevant content on a specific subject and maintain a relationship with a targeted audience.

They can contain articles, announcements, promotions, links to recent content, upcoming events, and sometimes exclusive offers for subscribers. The main goal is to provide interesting and relevant content to stimulate engagement and maintain the interest of subscribers.

Infomaniak Newsletter allows you to schedule and send newsletters to a list of email recipients waiting for your sends; you thus distribute email marketing campaigns effectively and personally and maintain regular and relevant communication with your customers and subscribers.

The features include the creation of templates, management of the subscriber list, performance analysis and all this is not directly feasible with a traditional Mail Service. Moreover, the tool has its own interface, standalone within your browser, completely separate from Mail Infomaniak and does not require a mail application. This means that if you already have contacts to whom you wish to write with their consent, you will need to import them to the tool beforehand.

Prerequisites

• Have a domain name on which you will activate the Newsletter:
  • Access to its DNS zone if the domain name is not with Infomaniak.
  • Create a new domain name if necessary.
• Have Newsletter credits to allow sending (1 credit = 1 newsletter sent to 1 subscriber).

Activate the Newsletter tool

To activate the Newsletter tool for the first time:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on START FREE to subscribe to the Newsletter offer.
3. Enter the domain name that will be used (and that must belong to you - see prerequisites above).
4. Click the blue button to Approve.
5. Start using the tool - or refer to this other guide if you encounter a problem or if additional configuration is requested on the screen.

Access the Newsletter tool

To access the Newsletter once activated:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   

Go further with the tool

• Import contacts
• Create and send a newsletter
• Newsletter credits
• Newsletter subscription form
• Double opt-in to avoid being labeled as a spammer
• Resend a newsletter to specific types of subscribers
• The variables to customize your content
• Use the Newsletter API

See all Newsletter FAQs ; click here to share feedback or a suggestion on an Infomaniak product.

This guide shows you how to create / import / manage contacts within subscriber lists for Infomaniak Newsletters.

Preamble

• You must obtain the explicit consent of your recipients via the double opt-in model:
  • Sending spam and using purchased/rented address lists is prohibited.
• Importing does not send any messages to the added contacts (so read and accept the points above).
• Duplicates will be automatically removed.
• If you re-import an address that is already subscribed, the different custom fields will be updated.

Create a subscriber list

To access the management of Newsletter subscribers:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Subscribers in the left sidebar.
4. Click on the blue button Add contacts:
   
5. Read and accept the Terms of Service.
6. Choose from the different ways to create a subscriber list:
   

A. Import a CSV file (format .csv) or .txt file (predefined format)

• The format must be respected (a template to download is available as an example on the page). Maximum size: 300 Mo
  
• Once the spreadsheet-type document is written, export it as .csv which will create a kind of text document with a separator between each piece of information in the different cells:
  
• Select the .csv file from the import interface and then click on the blue button Import:
  
• You need to assign the desired field to the desired information (the information is grouped according to the original columns).
• At the bottom of the dropdown menu, it is possible to create the fields that do not yet exist (the type of field can be forced to numbers or a date, boolean, etc.).
• Choose an optional group from your created groups in which to place the imported contacts:
  
• There you go, whether under Groups or under Subscribers, your import is visible.
  • If this is not the case, check if they are visible with the display filtering "All":
    
  • It may be that after an email verification, the status of the imported subscriber is invalid, so you will not be able to write to them:
    

B. Copy-paste the equivalent of a .csv or .txt (predefined format)

• The format must be respected, as in the file to download (see above), for example:

anna.a@domain.xyz,Anna,Alpha,1985-08-20
alfred.a@domain.xyz,Alfred,Alpha
contact@domain.xyz,Support
mail@domain.xyz

• Once this information is pasted into the dedicated field, click on the blue Continue button:
  
• The rest of the import is identical to point A above.

C. Filling out an individual contact form

• Import contacts one by one using the proposed form.
• Add free fields if necessary (the type of field can be forced to numbers or a date, boolean, etc.).
• Specify the optional existing group:
  

D. Automatic import from other Infomaniak tools

• Import contacts from your Infomaniak address books and from the Infomaniak ticketing tool if available (with the possibility of importing only users who have specified that they want to receive a Newsletter):
  

Edit a subscriber's details

To edit the information related to your subscribers:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears.
3. Click on Subscribers in the left sidebar.
4. Search or filter the type of display if necessary.
5. Click on the subscriber whose details you wish to edit:
   
6. Click on Modify:
   
7. Edit the information (only the email address cannot be modified):
   
   1. If you wish to add a new field, you must add it globally by returning to the Subscribers menu.
   2. Click on the Fields tab.
   3. Click on Create a field.
      
   4. The subscriber's details can now be edited at the level of this new field:
      

Delete subscribers

To delete newsletter subscribers:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears.
3. Click on Subscribers in the left sidebar.
4. Search for or filter the display type if necessary.
5. Click the box to select one or more subscribers.
6. Click on Delete:
   
7. Confirm the deletion

You can also click on Unsubscribe instead of Delete so that the contacts remain in the list: refer to this other guide.

Export subscribers

To export the list of newsletter subscribers in .csv format and according to selected criteria:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears.
3. Click on Subscribers in the left sidebar.
4. Search for or filter the display type if necessary.
5. Click the box to select one or more subscribers.
6. Click on Export:
   
7. Click the blue button once the export is prepared to download the data into a CSV file (format .csv).

The resulting file includes these columns:

• Email
• Status
• Sent
• Opens
• Clicks
• Subscription Date
• firstname
• lastname
• ip register
• and then the custom fields (text, number, date, etc.) created manually…

Este guia explica como criar um formulário de inscrição para a ferramenta Newsletter da Infomaniak, como integrá-lo em uma página da Web e como gerenciar o envio de newsletters para os assinantes e o cancelamento da assinatura.

Introdução

• A página de gerenciamento lista os formulários já criados e indica o número de visualizações e conversões dos mesmos.
• Uma conversão é um formulário preenchido, sem que necessariamente a pessoa tenha confirmado, por exemplo, o endereço de e-mail.

Criar um formulário de inscrição

Pré-requisitos

• Ter criado pelo menos um grupo.

Um formulário de inscrição permite que os visitantes de um site se inscrevam em uma newsletter e enriqueçam uma ou mais listas de contatos/grupos (ver pré-requisitos). Para acessar o gerenciamento de formulários:

1. Clique aqui para acessar o gerenciamento do seu produto no Manager Infomaniak (precisa de ajuda?).
2. Clique diretamente no nome de domínio da Newsletter.
3. Clique em Formulários no menu lateral esquerdo.
4. Clique no botão azul Criar um formulário:
   
5. Dê um nome ao seu formulário.
6. Indique o grupo de contatos que deverá ser incrementado pelas inscrições feitas neste formulário.
7. Clique no botão para continuar:
   

Em seguida, você será direcionado para a área de personalização do seu formulário.

A. Personalizar o conteúdo e gerar um código HTML/JavaScript

1. A parte esquerda visualiza o seu formulário.
2. Especifique quais dos seus grupos devem conter os futuros assinantes deste formulário.
   • Isso permite, por exemplo, ter um formulário em um local correspondente ao preenchimento de uma lista de contatos específica e, em seguida, outro formulário em outro local correspondente a outra lista, para que, posteriormente, você possa enviar um boletim informativo ainda mais personalizado.
3. O menu Tema permite definir a paleta de cores mais adequada para o seu formulário, para que ele se integre da melhor forma possível ao restante do conteúdo ao lado do qual será inserido o seu formulário.
4. Todos os elementos do formulário podem ser personalizados, incluindo o texto do botão no qual os visitantes devem clicar para se inscrever e o texto de confirmação que será exibido após esse clique (integração apenas com o código JavaScript).
5. As caixas na parte inferior, em Opções, permitem:
   1. exibir o título acima dos campos, em vez de exibi-lo dentro deles
   2. receber um e-mail (como administrador do boletim informativo) quando uma pessoa usar o formulário para se inscrever
6. Clique no botão azul na parte inferior da página para salvar suas alterações à medida que as faz.
7. Clique no botão azul na parte superior da página para exibir o código JavaScript e o código HTML a serem integrados em suas páginas (consulte este outro guia sobre o assunto) se você terminou ou deseja continuar personalizando seu formulário antes de copiar o código.

B. Gerenciar as informações coletadas do inscrito (configurar os campos)

A guia Campos lista os campos já configurados e permite configurar novos campos (botão ‍  Criar na parte superior da guia):

1. Esses campos podem ser textuais, do tipo “data” ou que forçam a inserção apenas de números.
2. A coluna “Obrigatório” permite ativar o status obrigatório do campo, o que força o inscrito a preencher a informação solicitada; caso contrário, a inscrição não será permitida.
3. As informações coletadas por esses diferentes campos serão armazenadas no cadastro do assinante e podem ser usadas como variável em sua newsletter e inseridas no corpo da newsletter ao redigir a mesma.
4. Clique no botão azul na parte inferior da página para salvar suas alterações conforme avança.
5. Você pode excluir os campos na seção Assinantes.

C. Continuação da configuração das inscrições

As guias a seguir permitem gerenciar a continuação do processo do assinante:

De fato, o registro de um visitante por meio do formulário funciona com base no princípio do duplo opt-in: uma primeira mensagem é enviada para o endereço da pessoa que se registrou, e ela deve validar manualmente e voluntariamente seu registro clicando em um link exclusivo contido no e-mail recebido.

Somente então a pessoa será definitivamente registrada em seu banco de dados como assinante, até que ela se cancele.

Você pode, portanto, personalizar nas 3 abas restantes:

1. a página ou o texto que deve ser exibido durante a primeira fase de registro (que informa ao usuário que um e-mail será enviado);
2. o e-mail que é enviado ao usuário que desejou se registrar (conteúdo, remetente, título, etc.);
3. a página ou o texto que deve ser exibido quando o usuário confirmar seu registro clicando no link contido no corpo do e-mail.

This guide concerns the links present in the Newsletter that you have written.

Invalid links?

If you perform a test send of your Newsletter…

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Campaigns in the left sidebar menu.
4. Click on Create a campaign:
   
5. At the content drafting stage, if you send a test (dedicated button for this purpose in the top bar) to the address of your choice…
   

… then it is normal that the links present in your message sent during the test (upper part: "VIEW THIS EMAIL IN MY BROWSER" = link to view the message in a browser and lower part: "UNSUBSCRIBE" = link to allow the user to unsubscribe) do not work.

This guide presents the conditions available for segmenting and filtering your contact lists when sending an Infomaniak Newsletter.

Introduction

• Filtering subscribers based on certain criteria allows you to send Newsletters only to specific people among your subscribers.
• The criteria can be their subscription date, custom fields, or actions performed or not performed during previous sends.
• You can combine multiple conditions and add "OR" conditions to refine your filters.

Segmenting sends based on…

Access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   

… subscriber specifics

Here is an example of a Newsletter subscription form with additional fields that allow you to ask the person who is subscribing for custom information:

Once some users enter this information, you can find it in the details of their contact profile:

This type of information can be used to segment your subscriber list and send emails only to a portion of it. Refer to Chapter 4 of this other guide.

… the subscriber's past actions

Information about a previous mailing can be used to segment your next email campaign. Example:

• Send only to subscribers who have opened the last 5 campaigns.
• Send only to subscribers who have never clicked on the specific newsletter sent 1 month ago.
• etc.

To do this:

1. Refer to Chapter 4 of this other guide.
2. Choose Actions instead of custom field to select the criteria that define the people who should receive this next newsletter.
   • This same drop-down menu also allows you to segment an email campaign based on the subscription dates of subscribers (e.g., send only to subscribers who signed up in a specific month).

This guide concerns the Newsletter by Infomaniak and provides some use cases around user registrations.

Registration and re-registration, different data...

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The Newsletter interface appears.

It is possible to register multiple times consecutively for the same Newsletter (including re-registration of the user after unsubscription):

1. The registration date displayed on the subscriber management page will always correspond to the first registration (even if the registrations are multiple and even if the user has not unsubscribed in the meantime):
   
2. If the user re-registers without being unsubscribed but provides other information upon registration (different name, for example), this new information will be applied

Unsubscription, deletion, and forgetting

The Newsletter manager can perform 3 actions on a subscriber's record:

1. Unsubscribe the subscriber manually

In this case, the subscriber

• becomes unsubscribed
• will no longer receive the Newsletter
• remains visible in the lists (by activating the Unsubscribed filter)
• can be modified via a re-import, unique or otherwise, but their subscribed or unsubscribed status will remain the same
• and it is possible to re-register them manually from their subscriber record:
  
   

No email is sent to the user during these operations.

2. Delete the subscriber

In this case the subscriber (registered or unregistered)

• is deleted from the lists and no search filter (or a recycling system) allows to find a deleted user
• can be modified via a re-import, unique or otherwise, but its registered or unregistered status will remain the same:
  
• all information relating to its activity since its first registration is retrieved and displayed

No email is sent to the user during these operations.

3. Forget the subscriber

In this case the result and the possibilities are exactly the same as for the deletion (point 2 above) except that:

• beyond 30 days all information relating to its activity is irrecoverable:
  

No email is sent to the user during these operations.