This guide concerns UTM tags, or Urchin Tracking Module, which are tags added to URLs to track and analyze the performance of online marketing campaigns from the Newsletter tool in Infomaniak.

Introduction

• These optional UTM tags consist of specific parameters, such as source, medium, campaign, term, and content, which help identify the origin of traffic from a link.
• By using UTM tags, marketers can understand which campaigns generate traffic, which channels are most effective, and which ads or strategies perform best, based on the data collected by web analytics tools.
• UTM tags allow you to create a link between the links in your newsletters and the tracking provided by a tool like Google Analytics on your website.

Enable the UTM feature

Enable this option during the very first step of creating your Newsletter:

1. Click here to access the Newsletter management section in your Infomaniak Manager.
   1. If nothing is displayed, you may not be in the Organization to which your Newsletter is linked (❓: help).
2. Click on the domain name associated with your mailings:
   
3. Click on Campaigns in the left-hand menu.
4. Click on Create a campaign:
   
5. Enable the UTM parameter using the toggle switch:
   

You will find 3 fields to enter keywords of the type utm_parameters:

• campaign source (utm_source)
• campaign source (utm_medium, e.g., e-mail)
• campaign name (utm_campaign = your campaign name, for example)

Therefore:

1. Fill in the 3 UTM fields in step 1 when creating a newsletter.
2. Insert a link to your website's URL (which must be correctly configured and analyzed by Google Analytics, for example) in the body of the Newsletter at step 3.
3. When the reader clicks on it, they will be directed to the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with your keywords in place of "...", of course.

If you enter multiple keywords in these fields, any spaces will be replaced with underscore characters _.

In the future, it will be possible to enter dynamic formulas in these fields, such as the current date, for example. Please also refer to the article https://news.infomaniak.com/comment-creer-un-objectif-google-analytics.