This guide provides tips that can help you optimize your website's search engine ranking on search engines like Google.

Introduction

• Infomaniak is one of the most efficient hosting providers on the French-speaking market, which contributes to the good search engine ranking of your websites.
• However, Infomaniak will not intervene on the content or development of the hosted websites.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing a website to ensure it appears in search engine results when users search for specific keywords. The effort you invest in SEO will have a long-term impact.

Here are a few technical tips to optimize your natural search ranking:

• Install an SSL certificate on your website.
• Enable gzip compression to speed up your website loading time.
• Compress your website's images using software (FileOptimizer, Imageoptim) or an online service like Imagify.

To learn more, consult the Infomaniak guide on search engine optimization.

Google has also updated its "Getting started with SEO" guide in 2024, with new fundamental "best practices" for optimizing your visibility on the search engine.

Paid search engine optimization (SEA)

Paid search engine optimization (Search Engine Advertising) involves purchasing sponsored links in advertising spaces to quickly position your website for specific keywords. The goal is to bid the highest amount on keywords with good targeting to maximize visibility at the best cost. The impact of your SEA efforts will cease as soon as you stop your advertising campaigns.