This guide explains the different statuses of your Infomaniak Newsletter subscribers and details how to manage invalid addresses to optimize the deliverability of your emails.

Access the list of subscribers and filter the view

To organize and filter your contacts by their status:

1. Click here to access your Infomaniak Newsletter management on the Manager Infomaniak (need help?).
2. Click on the domain name concerned in the displayed table:
   
3. Click on Subscribers in the left sidebar.
4. Use the dropdown menu located to the right above the table (default filter: ACTIVE) to modify the display according to the desired status:
   
   • The ALL filter allows you to display all of your contacts.

Understanding the different statuses of a subscriber

Each contact in your list has a specific status that determines whether they will receive your communications:

1. Active subscribers

• This is the default status upon successful registration or import.
• An active subscriber receives all your Newsletters as long as their status does not change.

2. Unsubscribed subscribers

• This status indicates that the subscriber has chosen to no longer receive your messages (usually via the unsubscribe link at the bottom of your emails).
• You can also manually unsubscribe a contact from their subscriber profile via the dedicated button (refer to this other guide).

3. Invalid subscribers

• An address is marked as Invalid if it is detected as erroneous, unreachable, deactivated, or at risk.
• This status change can occur at two times:
  • Upon import: following the automatic scan of the verification system.
  • Upon sending: if the recipient's host permanently informs that the address is unreachable (hard bounce).

4. SPAM subscribers

• This status indicates that the subscriber has chosen to no longer receive your messages by selecting 'this is spam' or 'I never signed up' on the unsubscribe link at the bottom of your emails.

5. Unconfirmed subscribers

• This status applies to users who signed up through a form using the double opt-in model but have not yet clicked on the confirmation link.
• Note: It is impossible to force the subscription of a contact until they have validated their registration.

6. Subscribers AWAITING VALIDATION

• Temporary status occurring immediately after an import.
• The system analyzes the addresses to verify their technical validity; the final status is assigned once the scan is complete.

Why are some addresses filtered?

Rigorous management of Invalid addresses is essential to ensure that your newsletters reach the inbox (deliverability) and to avoid blocking Infomaniak's sending services.

Main causes of invalidity

• Non-existent address: This can be due to a typo (e.g., john.doe@infomania.com instead of infomaniak.com) or a deleted address.
• Obsolescence of lists: An unmaintained list can see its rate of invalid addresses double every year.
• Technical restrictions: If the Catchall option is enabled on the destination domain or if the remote server refuses verification, the system may mark the address as invalid as a security measure to protect your sender reputation.

By excluding these addresses, you maximize your open rate and minimize the risk of spam complaints from your recipients' hosts.