This guide explains how to disable or re-enable tracking in your next Infomaniak Newsletter.

Preamble

• A tracker is a small element (a 1-pixel image or a special link) inserted in the Newsletter.
• When the recipient opens the email, the image is downloaded from the sender's server, thus recording the opening.
  • Not all email software/clients automatically load images, and some users choose to disable them; this means that a person who has read the email may be counted as never having opened it.
• The links in the Newsletter are transformed into redirect links via the tracking server, thus recording the clicks.
  • Some email tools, like Outlook, automatically explore the links contained in the email, thus recording an opening even if the user has never viewed it.
• Trackers are used to collect various data useful for marketers, such as:
  • Open rate to know how many people opened the Newsletter
  • Opening time to determine when the newsletter is opened
  • Geographical location based on the recipient's IP address
  • Device and software type to know the device (computer, smartphone, tablet) and the software (browser, email software/client) used to read the Newsletter
  • Click-through rate to measure how many people click on the links in the Newsletter
  • Conversions to track if the recipients perform specific actions after opening the Newsletter (purchases, registrations, etc.)

Disable statistics

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The Newsletter interface appears.

By disabling statistics, the links you insert within the body of your Newsletter will no longer be transformed and you will not have statistical feedback on the use of your Newsletter by your recipients.

To do this, when creating your new Newsletter at the very first step, turn the parameter to OFF using the toggle switch:

Refer to this other guide regarding the second option located below.