This guide concerns UTM tags, or Urchin Tracking Module, tags added to URLs to track and analyze the performance of online marketing campaigns from the Infomaniak Newsletter tool.

Preamble

• These optional UTM tags consist of specific parameters, such as source, medium, campaign, term, and content, which help identify the origin of traffic from a link.
• By using UTM tags, marketers can understand which campaigns generate traffic, which channels are the most effective, and which ads or strategies work best, based on the data collected by web analytics tools.
• UTM tags therefore allow you to create a correspondence between the links in your Newsletters and the tracking of a tool like Google Analytics on your site.

Enable the UTM feature

To access your Newsletter:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. If necessary, click on the domain name concerned in the table that appears.
3. The Newsletter interface appears.

Activate this option at the very first step of creating your Newsletter. You will then find 3 fields to indicate keywords of type utm_parameters:

• campaign source (utm_source)
• campaign medium (utm_medium such as e-mail for example)
• campaign name (utm_campaign = the name of your campaign for example)

So:

1. Fill in the 3 UTM fields in step 1 of creating a Newsletter.
2. Insert a link to the URL of your site (the latter must be properly configured and analyzed by Google Analytics for example) in the body of the Newsletter in step 3.
3. When the reader clicks on it, they will arrive at the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with obviously your keywords in place of "...".

If you enter multiple keywords in these fields, any spaces will be replaced by underscore _ signs.

Later, it is planned to be able to enter dynamic formulas in these fields, such as the date of the day for example. Also refer to the article https://news.infomaniak.com/comment-creer-un-objectif-google-analytics.