This guide provides tips that can help you optimize the search engine ranking of your site, such as Google.

Preamble

• Infomaniak is one of the most powerful hosting providers in the French-speaking market, which contributes to the good ranking of your sites.
• However, Infomaniak will not intervene on the content or development of hosted sites.

Natural referencing (SEO)

Natural referencing (Search Engine Optimization) is the optimization of a website to ensure that your site is visible in search engines based on certain keywords entered by users. The efforts you invest in SEO will have a long-term impact.

Some technical tips to optimize your natural referencing:

• Install an SSL certificate on your site.
• Enable gzip compression to speed up the loading of your site.
• Compress the images of your site with a software (FileOptimizer, Imageoptim) or an online service like Imagify.

For more information, refer to the Infomaniak guide on natural referencing.

Google has also updated its guide "Getting started with natural referencing (SEO)" in 2024, with new fundamental "best practices" to optimize your visibility on the search engine.

Paid referencing (SEA)

Paid referencing (Search Engine Advertising) is the purchase of sponsored links in advertising spaces with the aim of quickly positioning your site on specific keywords. The goal is to place the best bid on keywords with good targeting to have the best chance of being visible at the best cost. The efforts you invest in SEA will cease to have a direct impact as soon as you stop your advertising campaigns.