This guide concerns domain names called Premium.

Preamble

• These domain names are designated by the registries (registry) as domains with strong commercial potential for referencing or branding.
• The prices of these domains are set by their registry or by their current owner and do not particularly depend on the extensions (.com, .net, etc.).
• A .art domain can be found for less than 10 EUR just as it can be bought for more than 300 EUR.
• Anyone can buy a premium domain.

Recognizing this type of domain

On the Infomaniak shop, premium domains are topped with a crown to differentiate them. Here is an example:

The 3 characteristics of a premium domain

1. High commercial value
2. Impactful and easy to remember
3. High traffic potential

Why register a premium domain name?

• Renewal at standard price: the price of a premium domain is high the first year, but the cost of its renewal is generally the same as that of a standard domain
• Facilitated transfer: the price of a premium domain generally includes the transfer of the domain and the change of owner