This guide explains how to add tags (codes and variables) in the body of your text to customize your sends with Infomaniak Newsletter.

Preamble

• A subscriber exists in the form of an email address, but not only:
  • You may have additional details about them, which must be included in the file you import so that you can define a custom field associated with each of these additional details.
  • Many other details can be collected during the subscription of a subscriber via a form.
  • You can add many other details manually at any time.
• The information associated with each subscriber can be used to segment your audience, send targeted messages, and improve engagement.
• By leveraging these additional details, you increase the chances of conversion and loyalty, thus creating a stronger and more personalized relationship with each subscriber.

Manage custom fields

To view the content of each field of each subscriber, refer to this other guide (under Edit a subscriber's record).

To manage the name of these fields, or simply delete or add them, go to the Subscribers section:

1. Click here to access the management of your product on the Infomaniak Manager (need help?).
2. Click on the domain name concerned in the table that appears:
   
3. Click on Subscribers in the left sidebar menu.
4. Click on the Fields tab:
   

Insert a variable...

... in the Newsletter title

When you create a new Newsletter, insert the custom fields in the subject and preview text:

1. In the very first step of creation, click on the drop-down menus dedicated to this use:
   

... in the body of the email

When you build your Newsletter with the block editor:

1. Click on the text where you want to insert your variable.
2. Click on the Tag / Label icon in the toolbar.
3. Choose the variable to insert:
   

You can also simply insert the variable name surrounded by asterisks and separators: *|VARIABLE|*

List of basic variables