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Manage Streaming Radio Advertising
This guide details the monetization possibilities for Radio Streaming and the management of advertising for your streams.
Enable advertising for Radio Streaming
Prerequisites
- Contact one of the 2 approved advertising partners:
- Once the contract is established, if necessary, ensure that the selected agency informs Infomaniak of the effective activation.
- This step will allow you to proceed with the migration of streams to the corresponding cluster.
Then, you will be able to manage pre-roll and/or mid-roll advertisements directly from the agency's platform, independently.
Types of Advertising Insertions
The type of advertising called in-stream pre-roll consists of broadcasting an advertisement just before the start of the live audio stream. In concrete terms, the advertisement is automatically triggered when the listener clicks the Play button, before switching to the live program.
The pre-roll differs from the jingle: the first is an advertisement, while the second is part of the station's branding or sound identity.
Finally, the mid-roll – that is, the insertion of advertisements between two program segments – corresponds to the standard operating mode offered by the two partners mentioned above.
It is important to note that post-roll (advertisement broadcast after the content) is not applicable in the context of live broadcasting, since the latter does not have a determined end.
Technical Conditions
When integrating in-stream pre-roll advertisements into a live radio stream, it is imperative to ensure the perfect match of audio parameters between the advertisement and the main stream:
- The bitrate (binary rate) and sampling frequency must be identical to avoid any interruption, latency, or desynchronization at the time of transition between the advertisement and the live broadcast.
- This requirement guarantees smooth and stable broadcasting, an essential condition for maintaining listening quality and real-time service continuity.