This guide details the possibilities for monetizing listens to Streaming Radio and managing advertising for your streams.

Enable advertising for Streaming Radio

Prerequisites

• Contact one of the 2 approved advertising partners:
  • AdsWizz
  • SoundCast
• Once the contract is established, ensure that the selected agency informs Infomaniak of the effective activation, if necessary.
• This step will allow the migration of the feeds to the corresponding cluster.

This will allow you to manage pre-roll and/or mid-roll ads directly from the ad network platform, completely independently.

Types of ad insertions

The type of advertising called in-stream pre-roll involves playing an ad just before the live audio stream starts. Specifically, the ad is triggered automatically when the listener clicks the Play button, before switching to the live program.

The pre-roll differs from a jingle: the former is an advertisement, while the latter is part of the station's branding or sonic identity.

Finally, the mid-roll – that is, the insertion of advertisements between two segments of a program – corresponds to the standard operating mode offered by the two partners mentioned above.

Technical requirements

When integrating in-stream pre-roll ads into a live radio stream, it is imperative to ensure a perfect match between the audio settings of the ad and the main stream:

• The bitrate and sampling rate must be identical to avoid any interruptions, latency, or desynchronization during the transition between the advertisement and the live stream.
• This requirement ensures smooth and stable broadcasting, which is essential for maintaining listening quality and service continuity in real time.