The BIMI (Brand Indicators for Message Identification) standard, brand indicators for message identification) allows companies to incorporate their logo into the emails they send.

Preamble

• Infomaniak applications (and other companies around the globe - read the in case of problem chapter below) are compatible with BIMI and will display the logos next to the received emails.
• Infomaniak Mail Services allow you to configure your email with your logo; the benefits are numerous:
  • increased trust: recipients can visually identify your emails, thus reducing the risk of phishing.
  • brand reinforcement: a well-visible logo in inboxes reinforces brand awareness.
  • better deliverability: emails compliant with DMARC have a better chance of reaching the main inbox.

1. Create a logo

Create a logo in SVG (Scalable Vector Graphics) format. This format is required as it ensures optimal quality regardless of the device or display size.

To be imported on the Infomaniak interface (read below) it must not exceed 10 Mo, but it can also be hosted on a publicly accessible secure server and you will simply need to indicate its URL for the BIMI DNS registration.

2. Obtain the VMC certificate

A verified logo certification (VMC) is required; it certifies that you are the legitimate owner of the logo. You can obtain this certification from recognized certification authorities such as DigiCert and Entrust.

When your VMC certificate is issued, you receive a PEM file containing the entity certificate. This PEM file includes your logo in SVG format as well as the VMC.

3. Add the logo to the Mail Service

Prerequisites

• All the Global Security indicators of your Mail Service must be green (SPF + DKIM + DMARC)!

To access the Mail Service and set the logo of your company:

1. Click here to access the management of your Mail Service on the Infomaniak Manager (need help?).
2. Click directly on the name assigned to the Mail Service concerned.
3. Click on Global Security in the left sidebar menu.
4. Click on the Create button (in the BIMI section):
   
5. Fill in the requested information from the documents received (see chapter 2 above) and do not forget to save.

In case of a problem

• If the Create button in the BIMI box remains gray, make sure to check the informative messages: DMARC may exist but not be at the required rejection percentage, so adjust the parameters according to the indications.
• When there are multiple domains linked to the Mail Service, you must ensure that you have a certificate on each linked domain if you want BIMI on them.
• Note that Apple Mail supports BIMI, unlike Microsoft Outlook, Thunderbird and the Mail app from Samsung which have not yet fully adopted it.

Disable BIMI

To disable BIMI, simply go to the domain name management page linked to the Mail Service and delete the corresponding TXT record.