This guide helps you protect the reputation of your domain name, to maintain the trust of internet users and service providers in your website or business, thereby facilitating the proper functioning of your email service.

Web reputation

There are different types of online reputation, including personal reputation, corporate reputation, and domain reputation.

Domain reputation is essentially a score that determines how email systems decide what to allow into users' inboxes. In essence, your domain reputation is a measure of the health and legitimacy of your domain. This reputation can be influenced by the security of your email and website.

For example, a domain's reputation may decrease if…

• … the website accessible at the domain's address is hacked, leading to the mass sending of fraudulent emails,
• … the domain's email service is being used to send unsolicited spam.

If your domain's reputation remains poor, your emails may be marked as spam and may not reach their intended recipients. This can harm email deliverability (see this other guide in English for more information).

Improve your domain reputation

By following these tips, you can improve your domain's reputation and, for example, boost all your email marketing efforts:

• Set up and verify SPF, DKIM, and DMARC records to help protect your domain against spoofing attacks.
• Check your domain's reputation using tools such as Google Postmaster Tools, Sender Score, Microsoft SNDS, McAfee, or Talos Intelligence, and identify any potential issues.
• Only send emails to users who have chosen to subscribe!
• Get trusted links or backlinks…

Refer to this other guide about RBLs.