Solving a Web reputation problem

This guide helps you protect the reputation of your domain name to maintain the trust of internet users and service providers towards your website or your company, this to facilitate more generally the proper functioning of your email.

The Web reputation

There are different types of reputation on the Internet, including personal reputation, company reputation and domain reputation.

Domain reputation is essentially a score that determines how mail systems decide what to allow into users' inboxes. Fundamentally, your domain's reputation is a measure of the health and legitimacy of your domain. This reputation can be influenced by the security of the email and website.

For example, a domain's reputation may decrease if…

• … the website visible at the domain address is hacked, leading to the mass sending of fraudulent emails,
• ... the domain's email is exploited for the involuntary sending of spam.

If your domain's reputation remains poor, your emails may be marked as spam and not reach their intended audience. This can harm email deliverability (refer to this other guide in English for more information).

Improve the domain reputation

By following these few tips, you can improve the reputation of your domain and, for example, boost all your email marketing efforts:

• Set up and check SPF, DKIM and DMARC records to help protect your domain against identity theft attacks.
• Check your domain's reputation with tools such as Google Postmaster Tools, Sender Score, Microsoft SNDS, McAfee or Talos Intelligence and identify potential issues.
• Send emails only to users who have chosen to subscribe!
• Get trusted links or backlinks…

Check out this other guide about RBL.