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Manage Streaming Radio Advertising
This guide details the monetization options for Streaming Radio and the management of advertising for your streams.
Enable advertising for Streaming Radio
Prerequisites
- No action required on your Infomaniak space, no offer change necessary!
- To add advertising, please contact one of these 2 partner services:
- When integrating in-stream pre-roll ads on a live radio stream, it is essential to ensure perfect audio parameter matching between the ad and the main stream:
- The bitrate (bitrate) and sampling frequency must be identical to avoid any cuts, latency, or desynchronization at the time of transition between the ad and the live broadcast. This requirement ensures smooth and stable broadcasting, an essential condition for maintaining listening quality and real-time service continuity.
Once the contract is established with the latter, it will be possible to precede the playback of a live radio stream with a recorded advertising message.
This type of advertising, called in-stream pre-roll, consists of broadcasting an ad just before the start of the live audio stream. In concrete terms, the ad is automatically triggered when the listener clicks the Play button, before switching to the live program.
The pre-roll differs from the jingle: the first is an advertisement, while the second is part of the station's branding or sound identity.
It is important to note that post-roll (advertising broadcast after the content) is not applicable in the context of live broadcasting, since the latter does not have a determined end.
Finally, the mid-roll – that is, the insertion of advertisements between two program segments – corresponds to the standard mode of operation offered by the two partners mentioned above.