This guide helps you protect the reputation of your domain name, to maintain the trust of Internet users and service providers in your website or business, thereby facilitating the smooth operation of your email.

The web reputation

There are different types of reputation on the Internet, including personal reputation, corporate reputation, and domain reputation.

Domain reputation is essentially a score that determines how email systems decide what to let through to users' inboxes. Fundamentally, the reputation of your domain is a measure of the health and legitimacy of your domain. This reputation can be influenced by the security of your email and website.

For example, the reputation of a domain can decrease if…

• … the site visible at the domain address is hacked, leading to the mass sending of fraudulent emails,
• … the domain's email is exploited for the involuntary sending of spam.

If the reputation of your domain remains poor, your emails may be marked as spam and not reach their intended audience. This can harm email deliverability (see this other guide in English on this topic).

Improving domain reputation

By following these few tips, you can improve the reputation of your domain and, for example, boost all your email marketing efforts:

• Set up and verify SPF, DKIM, and DMARC records that help protect your domain from identity theft attacks.
• Check the reputation of your domain with tools such as Google Postmaster Tools, Sender Score, Microsoft SNDS, McAfee or Talos Intelligence and identify potential issues.
• Only send emails to users who have chosen to subscribe!
• Get trusted links or backlinks…

See this other guide about RBLs.