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Manage UTM tracking (Newsletter)
This guide is about UTM tags, or Urchin Tracking Module, which are tags added to URLs to track and analyze the performance of online marketing campaigns from the Infomaniak Newsletter tool.
What do UTM tags do?
These optional tags are composed of specific parameters such as source, medium, campaign, term, and content, which help identify the source of link traffic. By using UTM tags, marketers can understand which campaigns generate traffic, which channels are most effective, and which ads or strategies work best, based on data collected by web analytics tools.
UTM tags allow for a correlation between the links in your newsletters and the Google Analytics tracking of your site.
Using this feature
In step 1 of creating your Newsletter, you will find three fields for entering utm_parameters keywords:
- Campaign source (utm_source)
- Campaign medium (utm_medium, for example, email)
- Campaign name (utm_campaign = your campaign name)
So:
- Fill in the 3 UTM fields in step 1 of your Newsletter creation.
- Insert a link to your website URL (which must be correctly configured and analyzed by Google Analytics) in the body of the Newsletter in step 3.
- When the reader clicks on it, they will arrive at the URL followed by the terms "?utm_source=...&utm_medium=...&utm_campaign=..." with your keywords replacing "...," of course.
If you enter multiple keywords in these fields, any spaces will be replaced by underscores (_).
In the future, it is planned to be able to enter dynamic formulas in these fields, such as the current date, for example.
Also, read: https://news.infomaniak.com/comment-creer-un-objectif-google-analytics