Our advice for choosing the right domain
How do I choose a domain name?
1 What keywords for my domain name?
Go with the simplest
Refer to your activities in order to facilitate the referencing and the reputation of your site. If the domain name you are interested in is already reserved, add a noun before or after it. Example: www.shoes-online.com
Represent your trademark
Reserve several extensions and spellings in order to facilitate contact with potential clients. They will get to your site even if they make a typo or if they have imperfect knowledge of your brand. In addition, you can prevent cyber-squatting or domain parking.
When should you reserve your domain name?
Cases of cyber-squatting
It is possible that the domain name of the brand you represent has been registered by a third party for profit (page saturated with ads, page intended to promote the resale of the domain name in question, illegal Internet storefront falsifying the brand's identity, or an owner does not wish to get rid of the domain name despite not using it).
A golden rule: to act as quickly as possible
To avoid embarrassment, a young company should not wait for strong growth for reserve the different variations of domain names or extensions. The filing of a domain name can be made at any time, in the name of a manager, for example, and then subsequently be transferred to the company concerned.