What is a domain name?
The domain name is a website's address. It is made up of a name and an extension.
.com .ch .fr ? Choosing your domain extension
Here are two criteria to consider when choosing your domain extension:
The coherence between the domain name, its extension, and your site content:
Your target audience or market
The .FLOWERS domainextension would, for example, be ideal for a florist while a .CH domain would be of interest to a SME whose clients are only in Switzerland.
Generic extensions (gTLD)
Universally recognised, generic extensions are very popular and offer an international dimension. These include:
Initially, these extensions were linked to areas of activity or to topics. Now, their popularty makes them essential and they are open to more types of content. They are routine and it is actually common to complete the name of a business with .COM to go to its website. As a result, if you register a .CH domain and the .COM is free, we recommend that you register it in order to protect your brand and your name online. The aim is to prevent a third-party site from attracting, intentionally or otherwise, internet users who think they are visiting your site or would like to do so.Consult the list and prices of generic extensions
Extensions by country (ccTLD)
If you are targeting the inhabitants of one country in particular, the choice of a domain extension of first national level is certainly indicated, as well as regional extensions. You may for example choose the extension:
By regions and culture
If you are targeting several countries at once, it is possible to choose a domain extension of first national level for each of the target countries, which will allow you to enhance the local aspect of your activities.Consult the list and prices of extensions by country
What needs to be remembered when choosing good extensions
Choose the extension based on the target audience in order to generate as many followers as possible.
Once the principal extension is found, register the extensions necessary for protecting your brand and your name. Ask yourself whether you want to find your competitors with your domain name on other extensions (for example yourdomain.net, yourdomain.co, yourdomain.com.co or yourdomain.cc). If the answer is no: reserve these extensions.
Browse the web to get an overview of the competition and thus find a unique positioning and make yourself stand out.
Be successful abroad sooner and reserve the extensions for the countries where you are planning to offer your services or products. Don't wait for significant growth to reserve different domain name or extension variants. Keep them in reserve ;)
Three pieces of advice for finding the name of your domain
Your domain name is the main access gate to your website.
Easy to write and to say
Easily remembered and intuitive
Reserving your domain name
Infomaniak's domain names registration tool allows you to immediately check the price and the availability of a domain name.
When you have found your domain and its extensions, get moving and order them quickly, before someone else notices! Generally, waiting is not always a good idea; in the time it has taken you to read these lines, hundreds or thousands of people, businesses (and "domainers") have registered domain names. A good available domain does not remain so for long. We therefore advise you to buy your domain names as quickly as possible.
What should I do if the domain I want is already taken?
If the domain that you really want is not free, that's the time to generate better ideas:
- Take the time to reflect on a less general and more striking domain name which is likely to better serve your objectives and to bring you closer to your audience. This reflection will lead to interesting results and will contribute to the enhancement of your brand image.
- Imagine your domain name with another extension. A new extension will probably be just right for your project. These new extensions offer a wide field of expression, allowing strong "name-extension" meaning associations to be designed as well as clever hooks to stand out from the competition.
- Finally, it is feasible to buy a domain. To do this, find the contact details for the owner using the Infomaniak WHOIS tool in order to negotiate the purchase directly.
Infomaniak is a Swiss domain registrar accredited by ICANN, Afnic, VeriSign, SWITCH and many others.